PUBG MOBILE Announces Collaboration with Ferrari and Scuderia Ferrari HP

Jul 13, 2026

Source: KRAFTON

배틀그라운드 모바일, 페라리·스쿠데리아 페라리 HP와 컬래버레이션 진행 — ©KRAFTON

KRAFTON (CEO Kim Chang-han) is bringing the passion of Ferrari to PlayerUnknown's Battlegrounds (PUBG) MOBILE through a new collaboration with Ferrari and Scuderia Ferrari HP.

The collaboration will run from July 10 to September 8, 2026, allowing players to experience legendary Ferrari vehicles and exclusive themed items inspired by decades of automotive innovation.

The collaboration introduces four iconic Ferrari models to the game, each featuring design and engineering elements inspired by the real-world vehicles. These include the Ferrari Roma, which offers a modern take on timeless style and elegance; the Ferrari Purosangue, which blends sportiness with versatility; the flagship hybrid hypercar Ferrari LaFerrari, a symbol of technical innovation; and the Ferrari SF90 XX Spider, which brings Ferrari's racing technology to the road. Each model will be available in exclusive colors.

In addition to the vehicles, a variety of Ferrari-themed accessories will be added. Players can express their style on the battlefield with items that capture Ferrari's iconic aesthetic and racing heritage, such as the Ferrari Parachute, Ferrari Backpack, and Ferrari Ornament. Through the customization system, players can also select Ferrari Original Rims, Ferrari Exclusive Decals, and brake calipers featuring official Ferrari colors.

A key highlight of this collaboration is a special in-game exhibition where players can view the Scuderia Ferrari HP Formula 1 car. By interacting with the display stands found on the map, players can trigger a special sequence and enjoy an immersive experience viewing the vehicle up close. Furthermore, this feature allows players to take in-game photos with the 2025 Scuderia Ferrari HP Formula 1 car and share their unique collaboration experiences beyond standard gameplay.

The 'PUBG MOBILE x Scuderia Ferrari HP' collaboration runs from July 10 to September 8, 2026. PUBG MOBILE is available for free download on the App Store and Google Play Store, and further details can be found on the official PUBG MOBILE community cafe.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]