Source: Devsisters

Devsisters (CEO Cho Gil-hyun) announced that it will participate as a content partner in 'URBANBREAK & TOYCON SEOUL 2026,' a global art festival held at COEX Hall D in Samseong-dong, Seoul, for four days from July 30 to August 2, to showcase its collaboration project, 'Brave Journey.'

This collaboration was organized to support global artists engaged in diverse creative activities and to share inspiration, reflecting the love Cookie Run has received from users worldwide as it built its unique characters and world.

During the event, Devsisters will provide Cookie Run as an 'Open IP,' allowing artists to freely utilize the characters without the burden of separate licensing fees or procedures. By serving as an open IP and a cultural medium connecting the public with art, Cookie Run offers artists an opportunity to experiment with new works and connect with a broader audience.

In particular, the project serves as a convergence point where the 'courage' of Cookie Run—which escapes the oven to embark on endless new adventures—meets the passion of artists who never stop taking bold challenges, allowing the artistic potential of the IP to be expressed in new ways.

At 'BRAVE STREET,' the core space of the exhibition, works created by approximately 30 artists from 10 countries, including South Korea, Japan, China, Thailand, Canada, Spain, and Italy, will be unveiled for the first time. Visitors can experience the unique charm of Cookie Run reinterpreted through diverse techniques, ranging from flat paintings and 3D lighting to art toys and graffiti.

A special work by 'VANCE,' an artist gaining significant attention in the global art scene for blurring the boundaries between street culture and contemporary art, will welcome visitors. This collaboration features a tribute sculpture that reinterprets the iconic Brave Cookie through VANCE's unique sensibility. VANCE is affiliated with the NANZUKA UNDERGROUND gallery, which has elevated hip subculture to the ranks of fine art, and has previously received critical acclaim for a successful solo exhibition at the Museum of Graffiti in Miami, USA.

Additionally, 'GRAFFITI STREET' will feature a unique photo zone where visitors can take pictures against a Cookie Run graffiti wall themed around 'courage.'

Various on-site programs will also be available for direct interaction. At the 'BRAVE WALL & STAGE,' a participatory art wall will be set up where visitors can place limited-edition stickers featuring the works of the 30 artists onto a massive wall to complete a collective piece of art.

Panel talk sessions will also be held to share insights from creators. These sessions will include a time for Devsisters CIPO Lee Eun-ji and artist VANCE to share artistic inspiration and insights, as well as candid discussions about the creative processes of Devsisters' artists and emerging creators.

This event will be the largest in its history, integrating URBANBREAK, Asia's largest creator-centric art festival, with TOYCON SEOUL, which focuses on IP, art toys, and collectible culture. Early-bird tickets are available at a 10% discount via Naver and Kakao until the 29th of this month.

More details can be found on the official Cookie Run Instagram and the URBANBREAK 2026 website.