Source: Mario Outlet

Mario Outlet (Chairman Hong Sung-yeol), Korea's largest urban outlet, announced that it is partnering with global game company Smilegate to open a new pop-up store featuring popular intellectual properties (IPs). The store will be located within the 'MGM IP UNIVERSE' on the 5th floor of Building 1 (New Wing) starting Friday, the 26th. The pop-up will focus on Smilegate's flagship high-quality mobile RPGs, 'Epic Seven' and 'Chaos Zero Nightmare.'

'Epic Seven' is a mega-hit that has enjoyed long-term success in both domestic and global markets, thanks to its high-quality 2D graphics that feel like watching an animation and its highly immersive story. It boasts a large, loyal global fandom built around its charming characters. 'Chaos Zero Nightmare,' also featured, is beloved by many fans for its unique gameplay, which blends deck-building roguelike elements, a sci-fi apocalypse setting, and the conventions of character-collection subculture games.

The pop-up store is expected to be a major draw for collectors, as it will be the first place to unveil and sell exclusive new merchandise available only at Mario Outlet.

Interactive events and special benefits have also been prepared for visitors. Those who take a photo at the Smilegate pop-up store and the photo zone on the 3rd floor of Building 3, and upload it to their personal social media with the designated hashtags, can participate in a 'button badge making program' held at the pop-up store. Additionally, tiered purchase rewards are available; customers who spend over a certain amount will receive limited-edition special merchandise, such as photo cards and A4 clear files.

The space itself was designed with the fandom's preferences in mind. Photo zones will be installed to bring the unique worldviews and popular characters of both games to life. The experience will be further enhanced by future online-to-offline (O2O) reward events, where offline visitors can receive coupons for in-game items.

The 'MGM IP UNIVERSE' on the 5th floor of Mario Outlet Building 1 (New Wing), where the Smilegate pop-up store is located, is a permanent global game IP experience space created to overcome the limitations of offline retail and increase customer dwell time.

By diversifying pop-up infrastructure—which has traditionally been concentrated in areas like Hongdae and Seongsu-dong—to the southwestern part of Seoul, the space aims to be a cultural complex that can be enjoyed by everyone, from core gamers to casual visitors. Mario Outlet plans to maintain the vitality of the space by continuing to host a variety of events for domestic and international game IP fans, starting with this new Smilegate pop-up.