Source: Roblox

The immersive gaming and creation platform Roblox has announced the launch of 'Family Zone,' a 3D interactive space designed to help parents and children communicate, establish healthy digital habits, and bridge the generational gap.

Tami Bhaumik, VP of Civility and Partnerships at Roblox, spoke at the 'Roblox Digital Civility Fireside Chat' held at the Westin Josun in Jung-gu, Seoul, on the 3rd. "We have consistently heard from parents who feel overwhelmed by how to safely guide and manage the digital platforms their children enjoy," she said. "Launched on July 14 (U.S. time), Family Zone was created by actively incorporating this practical feedback from guardians."

Roblox provides Family Zone as a digital playground where parents and children can engage and interact to form positive digital habits, helping guardians better understand the platform while ensuring their children's safety. It also supports families in connecting and overcoming generational differences within the online environments their children frequent.

When guardians and children enter the Family Zone together, they can access a variety of customized content.

● Interactive Co-Play: Mini-activities designed to help guardians naturally learn the controls and navigation of the Roblox ecosystem alongside their children

● Parent Tutorial: A guide that allows guardians to practice setting up parental controls, such as screen time limits, spending caps, and content restrictions

● Safety Education: Educational modules developed in collaboration with global safety organizations, covering essential safety rules such as responding to cyberbullying, preventing scams, and identifying risks

'Family Zone' has already reached approximately 9 million cumulative visits, demonstrating strong interest in cooperative play between guardians and children.

"Healthy digital habits begin with empathy and communication between parents and children, not through control," said Bhaumik. "Through Family Zone, developed in partnership with global safety experts, we will continue to lead the way in creating a healthy digital ecosystem that both parents and children can enjoy with peace of mind."

Meanwhile, during her visit to Korea, Bhaumik also attended the 'LEARN CREATE ROBLOX' offline event, which runs through the 9th at Hyundai Department Store's Chungcheong branch. LEARN CREATE ROBLOX is an offline experiential pop-up program in Korea that combines gaming, digital creation, and education. Beyond simple gameplay, it is designed to allow visitors to experience a wide range of skills, from the basic principles of coding to 3D modeling and spatial design. The event features a game-based 'Youth Game Jam' for upper-elementary students and a 'Creative Hackathon' for middle school students. Following its presence at The Hyundai's Pangyo, Daegu, and Chungcheong branches, Roblox plans to expand this initiative to other regions in Korea by the second half of 2026.