Nvidia announced that on the 30th it hosted the “GeForce Gamer Festival” at Seoul COEX to celebrate the 25th anniversary of GeForce. This year’s event featured the latest GeForce RTX technologies, PC game titles, esports matches, and special performances, and was broadcast live worldwide via Korea’s streaming platform CHZZK and the global platform Twitch.

Nvidia emphasized that Korea is the birthplace of esports and the PC bang culture. Since the first GeForce 256 GPU launched in 2000, Korean gamers have purchased more than 50 million GeForce GPUs over the past 25 years.

Matt Wuebbling, vice president of GeForce marketing at Nvidia, said, “The GeForce Gamer Festival in Seoul—the first of its kind—was designed to celebrate decades of achievement and inspire the next generation of gamers and creators.”

The festival also showcased new titles from Korean game studios. NCSOFT ran exclusive hands-on booths for AION 2 and CINDER CITY. AION 2 will launch in Korea and Taiwan on November 19, with a global release planned for next year, while CINDER CITY is slated for release in 2026. Both games support DLSS 4 Multi-Frame Generation.

Krafton unveiled a new AI CPC (Co-Playable Character) for PUBG: Battlegrounds called “PUBG Ally,” and announced plans for user testing in early 2026. Powered by NVIDIA ACE, “PUBG Ally” delivers interactions through an on-device small language model (SLM).

Other highlights included a StarCraft show match between pro gamers Hong Jin-ho and Lee Yoon-yeol, a special taekwondo performance by the K-Tigers demonstration team, and a set by K-pop group LE SSERAFIM.

In the “GeForce Experience Zone,” partner companies such as ASUS, GIGABYTE, and MSI set up areas where attendees could try out GeForce RTX technologies and the GeForce NOW cloud gaming service.

This article was translated from the original that appeared on INVEN.