Source: AB180

AI-based marketing technology company AB180 announced on the 7th the key speakers and session lineup for Modern Growth Stack 2026 (MGS26), which will be held on the 21st at the Westin Josun Seoul.

Now in its seventh year, MGS is a premier marketing conference in Korea. It features industry experts and representatives from domestic and international companies who share global trends, core technologies, and strategies for addressing key marketing challenges. The event has drawn approximately 13k cumulative attendees over the past six years.

This year’s theme, Stack AI, Rewrite Everything, explores how AI is transforming marketing and business operations through real-world industry case studies. The event will feature 27 sessions across two tracks—Main and Play—where practitioners and leaders from global tech firms and major Korean companies will provide actionable insights on AI-driven marketing strategies, customer experience innovation, data utilization, and organizational change.

In the Main track, AB180 CEO Nam Sung-pil will deliver the opening keynote on the new direction and future strategies for marketing in the AI era. CEO Jung Heon-jae will present Stack AI, Rewrite MMP, introducing the key features and use cases of Airbridge, which has evolved into an AI marketing agent.

Following this, Amplitude’s Matt Bennett, VP of APJ, and Choi Dong-hoon, Head of Korea Business, will present on AI-based product growth strategies, while Braze’s Shahid Nizami, VP of APAC & GCC, will discuss the future of AI-driven customer engagement. RevenueCat’s Senior Developer Relations Engineer Um Jae-woong will share engineering challenges and solutions for app growth from a developer’s perspective, based on an analysis of 130k customer data points.

AI use cases from leading domestic and international companies will also be unveiled. OpenAI Account Director Lee Dong-jae will introduce methods for business innovation using generative AI, while Samsung Electronics Executive Kim Won-jong will discuss the future of CTV advertising, focusing on data-driven targeting and interactive experiences. MyRealTrip will present on AI-based service innovation, and Kolon FnC will share its AI-based message automation strategy. W Concept will showcase marketing automation using Airbridge and Braze, while Musinsa will share how it uses Amplitude AI to innovate internal workflows.

A fireside chat will also be held featuring Lee Ha-seok, Marketing Director at Ajungdang; Kwak Geun-bong, Head of the AX Center at Kurly; and AB180 CEO Nam Sung-pil. The three speakers will share real-world examples of using AI and agentic workflows to innovate organizational operations and growth, and discuss the future direction of corporate management in the AI era.

The Play track will feature various sessions focused on the gaming and app business sectors. KRAFTON Growth Marketing Manager Jung Yeo-won will share a case study on AI-driven campaign operations under the theme Life with Evenings Reclaimed by AI. ActionFit Growth Team Lead Seo Hye-kang will introduce global market expansion strategies based on the success of the casual game Pajjinyang, which has recorded ₩10 billion in cumulative revenue.

Additionally, companies including Mistplay, NNT, Liftoff, Piler, and RZR will participate to provide practical insights on user acquisition, creative optimization, retargeting, and global growth strategies in the AI era.

Furthermore, miniMGS26, running from the 22nd to the 24th following MGS26, will feature hands-on workshop sessions hosted by five companies, including Amplitude, Braze, and RevenueCat. Amplitude will introduce the concepts and applications of experimentation and how to build an experimentation culture within an organization, while Braze will provide step-by-step training on implementing dynamic personalization campaigns using personalization tags and catalogs.

The full speaker lineup and detailed session information for MGS26 are available on the official website, where registration is also open.

AB180 stated that AI has become a core technology that goes beyond marketing to transform overall business operations and growth strategies. They added that MGS26 will serve as a platform for leading companies in the domestic and international marketing markets to share real-world success stories and execution strategies, and to explore future growth directions together.