KRAFTON (CEO Changhan Kim) announced its new corporate vision and core values on the 26th through its internal communications program, “KRAFTON LIVE TALK.”

CEO Changhan Kim introduced the new vision under the theme, “Aligning the Organization in One Direction at a Moment of Change.” The new vision states: “To realize gamers’ dreams, we venture down paths no one else dares to take. With bold imagination and technology that surpass expectations, we challenge and pioneer relentlessly to create unforgettable worlds for fans around the globe.”

The statement encapsulates KRAFTON’s long-standing spirit of challenge and its forward-looking DNA.

Slogan Capturing the Core Message: “Pioneer the Undiscovered”

The slogan that distills the essence of the new vision is “Pioneer the Undiscovered.” While remaining focused on the core fundamentals of the gaming business, the slogan reflects KRAFTON’s commitment to continuously push beyond existing boundaries in new genres and technological domains.

The declaration of this vision comes at a time of paradigm shifts in the gaming industry, including rapid environmental changes and the widespread adoption of AI technologies. It aims to clearly define the long-term direction and decision-making criteria KRAFTON should pursue. The new vision is expected to serve as a guiding benchmark, enabling employees to carry out strategic decisions and execution under a shared direction.

Based on this renewed vision, KRAFTON plans to accelerate efforts to secure “Big Franchise IPs” as part of its mid- to long-term strategy, while also expanding future value through AI. The company is currently advancing a strategy that validates new possibilities through “small, fast challenges,” then scales up projects that prove their competitiveness into full-fledged franchise IPs. In addition, leveraging the technologies and capabilities it has accumulated as a game developer, KRAFTON intends to explore new business areas that can expand its core competencies and to fully pursue its growth strategy.

This article was translated from the original that appeared on INVEN.