League of Legends

Harrisburg University Storm partners with esports merchandising company We Are Nations

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▲ Image Source: Harrisburg University; We Are Nations

 

The following was sent to Inven Global as a press release.

 

Harrisburg University’s varsity esports team, The Storm, continues to rise as the premier program, now taking its apparel to a new level as the team announced a partnership with pro esports merchandising company We Are Nations (Nations). Nations will kick off the first-ever collegiate partnership with a revamped team jersey design, followed by a line of casual wear.

 

There will also be a signature series of apparel developed, inspired by two members of the all-star coaching staff, Joe “JoeMeister” Gramano, and Alex “Xpecial” Chu.

 

"This partnership brings a fresh design and improvement in quality overall. These jerseys are just as nice, if not nicer, than what a lot of the pros are wearing,” said Xpecial. “Just like any other sport, we want to represent all of the different scenarios we play in - home, away, tournaments - these are all part of our fan experience and we want them to feel the energy we do when we face our opponents.”

 

"The Storm is the very first college team we’re working jointly through both Sector Six and Nations,” said Patrick Mahoney, CEO and co-founder of We Are Nations. “This is because this team is clearly leading the way in collegiate esports. Nations has always taken the view that esports will grow just like all other popular sports have. This makes the collegiate scene very important to us...like football and basketball, we feel the merchandising sales opportunities will quickly scale into a much broader market."

 

The line of casual wear will be developed for the players and fans and will include pieces like joggers, shoes, socks, and hats. As the leading outfitter of esports apparel, Nations is already supporting professional teams such as Cloud9 and Immortals. Fans can look for an online store to be available in February 2020, granting access to fans all across the globe. Retail partnerships are also in the works and will be announced later this year.

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