Playwith Korea Ramps Up 'ROHAN' and 'SEAL' IP Licensing Business

Source: Playwith Korea

Playwith Korea (CEO Kim Hak-jun), in collaboration with Playwith Games, is significantly expanding its global licensing business centered on its core game IPs, 'ROHAN' and 'SEAL'.

Playwith Korea recently launched an official IP licensing hub website to strengthen its foundation for collaboration with global partners. The site is currently available in English and Simplified Chinese, with plans to add Traditional Chinese, Thai, Indonesian, and Portuguese in the future.

The IP hub site features a portfolio showcasing the world-building and content of flagship titles like 'ROHAN' and 'SEAL,' presenting potential for genre expansion and various business cooperation models. It is expected to serve as a practical business platform, offering specific collaboration directions such as co-development, licensing agreements, and localization strategies for global developers and publishers.

Through this licensing initiative, Playwith Korea aims to increase IP awareness while reducing development risks and diversifying its revenue streams. The company plans to secure a diverse lineup of games and strengthen its competitiveness in the global market.

Tangible results are already emerging. In March, Playwith Korea and its partner, Playwith Games, signed a 'SEAL' IP licensing agreement with Thai game developer MAXION Games. MAXION Games has a track record of successful titles that reinterpret famous game IPs in Thailand and has already begun development on a new project based on the 'SEAL' IP.

Additionally, Playwith Korea is currently co-publishing 'SEAL M' globally with NEXUS, which continues to enjoy high popularity, particularly in Southeast Asia.

A representative from Playwith Korea stated, ""ROHAN" and "SEAL" are global IPs that have been loved for a long time and hold great potential for expansion across various genres and platforms. We will continue to expand our cooperation with global developers through our IP hub to establish a stable revenue structure and a foundation for sustainable growth."

Meanwhile, Playwith Korea plans to accelerate its transformation into a global IP business company by securing additional global partnerships and continuously identifying new IP-based projects.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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