On the 24th, I visited the 'Mokoko Street Pop-up in Seongsu,' a collaboration space between Lost Ark and Musinsa, located at the Musinsa Store Seongsu in Seongdong-gu, Seoul. The pop-up runs from the 22nd to the 31st and features various exhibits and interactive spaces that blend Lost Ark's iconic character, Mokoko, with street fashion.
Even on a Friday, the venue was buzzing with adventurers. Some had been waiting in line since the early hours to secure their spot. One "Supporter" adventurer, who claimed to have been in line since 4:00 AM on the 23rd, showed great enthusiasm for the pop-up store, saying, "It's hot, but I'm waiting to buy a keychain."
At the Mokoko Street Pop-up in Seongsu, visitors can explore exhibition spaces filled with various products and photo zones, or enjoy interactive programs featuring Mokoko and friends. Programs include 'T-shirt DIY,' 'Keycap Keychain DIY' where you can combine Mokoko and Konnie keycaps, and 'Pouch DIY' where you can decorate your own pouch with patches, allowing you to create your own unique collaboration merchandise.
The 'Mokoko Street Goods Shop,' open to those with advance reservations, offers 19 different items, including Summer Vacation random figures, Mokoko monitor random figures, Hipster Mokoko plush keychains, and Dimension Master desk mats. Visitors to the shop receive a limited-edition poster, class SD character stickers, a Lost Ark Collection card pack, and a special coupon. Depending on the purchase amount, they can also receive a roulette event ticket and a Mokoko bag.
Every adventurer who visits the venue receives a hand fan commemorating the meeting of Lost Ark and Musinsa. It was easy to spot people taking photos in the various photo zones or showing off the merchandise they had made themselves. I've captured the scene of the 'Mokoko Street Pop-up in Seongsu,' where you can enjoy both the familiar characters of Lost Ark and the street vibes of Seongsu, in these photos.
Finally arrived at the Seongsu-dong pop-up store!It's quite early, but everyone is busy with the 'open run' and final preparations!It's getting crowded as the pre-registered adventurers arriveAdventurers waiting in an orderly line after doors openedThis pop-up is divided into an experience zone on the right and a goods zone on the leftYou can enjoy events and DIY activities in the experience zoneYou can try making a keycap keychain hereThere were even English guides available for international visitorsThis is where you pick three keycap blocks to create your own keychainThe keycaps themselves are quite cuteHere is what the finished product looks like!This eye-catching spot is the photo zoneYou can take photos with the cute Mokoko plushiesThe giant plushies are making their first appearance, and the bear investigator doll is especially cuteDon't forget to participate in the Instagram event!It's fun to see the in-game Lost Ark structures brought to life as physical objectsIn the DIY zone, the main event of this pop-upYou can make a T-shirt with your own designJust press down hard on the 'Let's Play' stamp like thisAnd your own 'Let's Play' T-shirt is made on the spotHere's what the real thing looks like. [Let's Play]There are so many fun designs to choose fromYou definitely shouldn't miss the custom pouch eventYou can make your own pouch with these cute patchesThey look really cute in personThe goods zone, the highlight of the pop-up! You need an advance reservation to enterVarious items catch the eyeThe new summer figures for this pop-up...turned out really wellLegion Commander + Esther figures are also on sale at the venue!I was even able to see the full set of Legion Commander Mokokos, which are hard to findDon't miss out on the new items from this pop-up!As for the plushiesKeep an eye out for the new Musinsa doll!A new desk mat, a PC gamer's best friend, has also been releasedThe Dimension Master artwork looks fantasticA shot of the cute Mokoko pouch!There's also the Mokoko fan, the hottest item at the pop-upIt looks really pretty in personThe desk mats are all mine! Adventurers busy shoppingThe goods zone is packed with adventurersAdventurers leaving with bags full of loot! The 'Mokoko Street Pop-up in Seongsu' was full of things to see and do!
This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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