Source: Devsisters

Devsisters (CEO Cho Gil-hyun) is launching an integrated brand campaign, 'Cookie Run Day,' to celebrate the 17th anniversary of the Cookie Run franchise. The campaign will be open to everyone via a special website for approximately two weeks, from 12:00 PM on June 12 to June 25.

The campaign, themed 'Grand Cookie Academy,' takes the form of an online campus tour where users become freshmen and experience various Cookie Run games, characters, and events. By visiting buildings themed after each game on the campus map and completing simple missions like logging into their accounts, users can earn credit points and in-game rewards.

Users can earn up to 22 credit points, which can be used to enter a raffle for physical prizes, including an iPhone 17 Pro, iPad 11 Pro, Galaxy Tab S11, and the Grand Cookie Academy Freshman Admission Kit. The admission kit is a limited-edition set of Cookie Run character merchandise featuring a Grand Cookie Academy theme, including: #1 Student ID acrylic keyring, #2 Cookie Run stainless steel tumbler, #3 Spring notebook, #4 Senior Cookie photo card set (7 types), #5 Brave Cookie senior keycap keyring, and #6 Removable sticker set.

User-interactive communication programs are also available. First, the 'Cookie Run Major Test' has been launched to help users discover which major in the Cookie world suits them best. By answering questions on the special page, users can find their recommended major, courses, and a 'senior' Cookie who shares their major. Sharing the results on personal social media enters users into a raffle for the Grand Cookie Academy Freshman Admission Kit.

A 'Cookie Letter' event will also be held, where users can write letters to their favorite senior Cookies and receive replies from the characters. Users can participate by quoting the Cookie Letter post on the Cookie Run X (formerly Twitter) account by the 14th. The Cookie Letter event was highly popular during the 16th anniversary, receiving over 4500 letters through voluntary user participation. This year, the event will continue to engage global fans by providing replies in Korean, English, Traditional Chinese, Thai, and Japanese.

Additionally, the campaign offers opportunities for offline engagement. For the first time, Devsisters is introducing 'Cookie Run to You - Bake a Dream,' an in-house invitation program designed to help turn users' dreams into reality with Cookie Run. Users can apply by submitting stories about their 'dreams' via the special page, and selected participants will be invited to the Devsisters headquarters for various classes.

Three types of classes are available: a one-on-one voice acting class held in an actual Cookie Run recording booth, a cooking class to learn Cookie Run's secret recipes, and an art class to learn how to draw Cookie characters. Each class will be led by experts, including voice actor Kim Ye-rim (the voice of Pure Vanilla Cookie) and the Devsisters sound, F&B, and art teams, providing a vivid, real-world experience of the IP.

Furthermore, in collaboration with Photo Gray stores nationwide, a special 17th-anniversary limited-edition Cookie Run frame will be available, allowing users to take photos with 'senior' Cookies from the student council. The frames will be available at over 200 Photo Gray locations nationwide for one month, until July 11.