In celebration of Team Trees planting 10 million trees , a 2019 collaborative fundraising event founded by American YouTubers Jimmy "MrBeast" Donaldson and Mark Rober, esports organization TSM used its brand to signal boost the accomplishment. In rebranding to 'TreeSM', TSM brought attention to Team Trees' recent milestone, while also calling upon fond memories of domestic dominance by TSM League of Legends teams past.
'TreeSM' was a term coined in the 2017 NA LCS Spring Split, in which TSM dominated the competition and finished 1st with a 15-3 record. TSM would go on to win the 2017 NA LCS Spring Playoffs and subsequently qualify for the 2017 Mid-Season Invitational, primarily off of the back of what could be considered the career peak for Top Laner Kevin "Hauntzer" Yarnell.
Hauntzer was the primary focus and carry of TSM that spring, but the team's most impressive work came in the form of placing its star Top Laner on Maokai and coupling it with Ivern for Jungler Dennis "Svenskeren" Johnsen. The TreeSM twosome set the pace around the map, often gaining small advantages in Top Lane before utilizing the massive teamfight presence of Maokai and utility of Ivern to allow the rest of the team to blossom around the map.
MrBeast, an entertainer primarily via video content on his aforementioned Youtube channel, and Rober, formerly of NASA, is trying to plant 20 million trees by January 1, 2020. As of the publishing of this article, Team Trees is currently at slightly over 12 million trees. TSM put its money where its mouth is following the TreeSM nod, and donated to the cause themselves.
North American League of Legends may be far behind the rest of the major regions as far as growing and fostering talent, but it turns out that TSM sure can plant a tree — or two.