Blizzard president J. Allen Brack addresses Blitzchung drama at start of BlizzCon: "We will do better"

At the start of BlizzCon 2019, the highly anticipated convention where Blizzard displays the games and expansions it has coming up, president J. Allen Brack issued an apologetic statement regarding the company's handling of the Blitzchung drama. He took to the stage to expand on the reflective post he made, which also announced that Blizzard would reduce the punishment issued to Blitzchung.

On stage, Allen Brack said: "Blizzard had the opportunity to bring the world together in a tough Hearthstone esports moment, about a month ago. And we did not. We moved too quickly in our decision making and then, to make matters worse, we were too slow to talk with all of you. When I think about what I'm most unhappy about, there's two things. The first one is: we didn't live up to the high standards that we really set for ourselves. And the second is: we failed in our purpose. And for that, I am sorry and I accept accountability."

▲ J. Allen Brack as seen from the audience

He continued: "So what exactly is our purpose? BlizzCon is demonstrating it, even as we speak. We aspire to bring the world together through epic entertainment. I truly believe in the positive power of video games. When we get it right, we create a common ground where the community comes together to compete, to connect, and to play, irrespective of the things that divide us. As an example: BlizzCon has people from 59 countries all around the world here at the show today. That is amazing, and that is the positive power of video games: to transcend divisions that surround us in so many places today. We will do better going forward."

Allen Brack closed with: "But our actions are gonna matter more than any of these words. As you walk around this weekend, I hope it's clear to everyone how committed we are to everyone's right to express themselves. In all kinds of ways, in all kinds of places. I've actually seen, and heard, many of you expressing themselves this morning. You use your vacation and you family time to be here in Anaheim with us. And we are so grateful that you're here this weekend. Our best moments are here, in our shared passion for Blizzard games. So once again, BlizzCon has brought us together. And today you're gonna see a lot of the hard work of the Blizzard team. I am personally so proud of what we're building, and I hope you love it too. Thank you for joining us."

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