LCS franchise Golden Guardians has announced its partnership with Madrinas Coffee. The Golden State Warriors' League of Legends affiliate will sport the Madrinas Coffee logo on its jersey as the official coffee of the team.
As part of the partnership, Madrinas Coffee will have entitlement space for the kitchen, which has been newly renamed as the “Recharge Room,” located inside of the team’s headquarters in Culver City. In addition, Madrinas Coffee branding will be on all refrigerators located throughout the team’s headquarters, LCS Green Room and team housing.
The partnership will also include additional sales and marketing elements including social media and digital branding on Twitch. Madrinas Coffee will also partner with the Golden Guardians to create digital content pieces featuring the team and its players throughout the 2019 LCS Spring and Summer Splits.
“The Golden Guardians organization, and the esports division of the Golden State Warriors as a whole, has shown a true commitment to excellence – both in and out of the game – in the world of esports, which was paramount in our decision to align Madrinas Coffee with an org,” said Alex Davis, Co-Founder of Madrinas Coffee.
“Madrinas Coffee is an all-natural alternative to artificially charged energy drinks and sodas, and for a community that so often hears about products that perpetuate unhealthy lifestyles, it was important for us to officially enter into the world of esports and develop a partnership with an organization that mirrored the beliefs and values of Madrinas Coffee."