Riot Games announced on October 22 that it is conducting brand collaborations to celebrate the 2026 World Championship and the comeback of K/DA. The collaborations include food, fashion, and lifestyle products, as well as offline pop-ups, with seven types of collaboration products offered with 7-Eleven.
This collaboration was organized to align with the hosting of the League of Legends (LoL) World Championship and the comeback of K/DA, a virtual artist group based on LoL champions. Lotte Department Store, Uniqlo, 7-Eleven, Olive Young, IAB Studio, and Photoism are participating.
The Riot Games Music & Worlds 26 pop-up store (hereafter Music & Worlds), operated in partnership with Lotte Department Store and Olive Young, is themed around LoL's virtual artists and the 2026 World Championship. It will run at Jamsil Lotte World Mall from October 23 to November 1, and at Trendpot by Olive Young N Seongsu from October 29 to November 8.
The collaboration products with 7-Eleven, operated by Korea Seven, are divided into two Pepero sets and five merchandise package sets, which will be released sequentially starting in late October. The Pepero sets are available in 3-pack and 5-pack options. Each merchandise package set includes Pepero alongside a 3D acrylic keychain, a desk mat, a backrest cushion, a wrist rest cushion, or a phone charging stand.
Fashion collaborations will feature customization services and capsule collections. Starting October 23, Uniqlo is introducing K/DA design stamps to UTme!. Users can select and arrange stamps on an iPad to print on t-shirts, tote bags, and other items. IAB Studio is presenting a capsule collection reflecting K/DA's new track "FIRESTARTER" and the distinct personality of each member.
Photoism collaboration photo frames will be unveiled on November 1. They consist of individual frames for K/DA members 'Ahri', 'Akali', 'Evelynn', and 'Kai'Sa', as well as a full group frame. In addition, Riot Games' own merchandise will be available, including K/DA-themed apparel and items created in collaboration with Youtooz and tokidoki.
