Supercell announced the launch of 'Weekly Brawldol' in Brawl Stars, a relay community project featuring K-pop idols tailored for Korean players. The event will run for a total of three weeks, from October 8 to 30.
Brawl Stars is a team-based mobile game featuring battles across a variety of maps and modes. According to Supercell, the game has surpassed 1 billion cumulative downloads worldwide since its global launch in 2018.
In 'Weekly Brawldol', a different idol group will take on the role of special Community Manager (CM) each week. Idols who actively play Brawl Stars will directly select missions for Korean players to tackle and in-game rewards based on their own gameplay experience and preferences. Players will challenge shared community goals and earn rewards together whenever milestones are achieved.
During the first week, KickFlip will participate as the Community Manager. The first mission chosen with input from KickFlip members ties into the music video for their new song, "Kick Off The Wall (Feat. iann dior)." Once the music video views reach the target goal, Brawl Stars will distribute a 'Mega Box' as a reward, with a second mission to be revealed after the goal is met.
The Week 1 event with KickFlip runs from October 8 to 14. For Week 2, a new Community Manager will be revealed on October 15, with the event running from October 16 to 22. The final Week 3 manager will be announced on October 23, and the event will continue from October 24 to 30. Each week's participating group will present different missions and rewards.
Choi Byung-jun, Marketing Lead for Brawl Stars Korea, said, “'Weekly Brawldol' is a project where K-pop idols who actively play Brawl Stars participate directly as Community Managers to create missions together with Korean players.” He added, “Centering on missions and rewards directly selected by the idols, we look forward to delivering a fresh interactive experience every week and letting players feel the unique fun of the Brawl Stars community as they achieve a single goal together.”
Detailed information on the project will be provided through the official Brawl Stars community and social media channels.
Supercell is a game developer established in 2010, headquartered in Helsinki, Finland, with offices in San Francisco, London, Seoul, and Shanghai. Since its founding, the company has released six games globally: Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
