KRAFTON, Inc. will host the "PUBG SEONGSU 2026 WWCD Chimaek Party – Samttuk-ri Whole Chicken Festival" for five days from October 7 to 11 at PUBG Seongsu, an offline venue based on the PUBG IP. Following 2024 and 2025, the event marks its third consecutive year.
The WWCD Chimaek Party is an offline festival inspired by the iconic PUBG IP phrase "Winner Winner Chicken Dinner" (WWCD). The festival is held in connection with Tasty Seongsu, a food program part of 2026 Creative X Seongsu, which is hosted by Seongdong-gu and organized by the 2026 Creative X Seongsu Steering Committee and the Seongdong Cultural Foundation.
This year's concept is the "Samttuk-ri Whole Chicken Festival," inspired by Dtukdo-ri, the old name for Seongsu-dong. A village-festival-style space centered around wooden lounging platforms (pyeongsang) will be set up at the PUBG Seongsu Playground, where five Seongsu-based chicken F&B vendors and a dessert shop will offer whole roasted chicken, fried chicken, beer, and desserts.
Original characters "Tang-i & Ting-i," created in collaboration with artist Okeh (Ok Geun-nam), will also be unveiled for the first time at the event. The two characters will be featured across interactive programs, photo zones, and more.
On-site programs include "TANG to TING" and "TING-PONG" featuring Tang-i & Ting-i, as well as the PUBG Seongsu Chicken Fight Tournament. A lucky draw offering prizes including one don of gold will also be held.
PUBG Seongsu's regular interactive program, "One Million Won Bet," will be run as a special edition. It will feature a "One Million Won Bet" with esports players, PUBG: BATTLEGROUNDS mini-games, and on-site interactive esports programs.
For the music program, Korean fusion culture DJ crews Kkachi Salon, Future Tour Medley, and Juliana will perform. They will deliver live DJ sets and custom mixsets featuring modern reinterpretations of retro music, such as ppongjjak and 1990s K-pop.
The event will run daily from 2:00 PM to 10:00 PM, October 7 through 11, at PUBG Seongsu Playground located at 5 Wangsimni-ro 4-gil, Seongdong-gu, Seoul.
