Ponos (CEO Yorikatsu Tsujiko) has launched an original merchandise crowdfunding project dedicated to Korean fans to celebrate the 13th anniversary of its mobile tower defense game, The Battle Cats, in Korea.

This project was co-planned with PANSY (CEO Lee Dong-hee), a company specializing in IP and lifestyle products. The merchandise lineup, created specifically for Korean players, includes various everyday items such as portable chargers, figures, smartphone stands, desk mats, and keyrings, available exclusively through the crowdfunding platform Wadiz (WADIZ). All items are designed to highlight the charm of the game's core 'Cat' characters.

The mobile tower defense game The Battle Cats debuted in Japan in 2012 and officially launched in the Korean market in 2014. Players collect and combine a vast array of over 1,000 characters to build their own Cat army using unique strategies. Thanks to its quirky worldbuilding and distinctive characters, the game continues to enjoy steady popularity among players worldwide.

The highly anticipated crowdfunding campaign will run for a limited time until 11:59 PM on Friday, September 11. Delivery for backers participating in the funding will begin sequentially in mid-October following the project's conclusion. Detailed information regarding the product lineup and backer rewards can be found on the Wadiz crowdfunding webpage.

A Ponos representative said, “We released this official merchandise to repay Korean users for their long-standing love for The Battle Cats and to offer them a chance to enjoy the game beyond the screen in their daily lives.” They added, “We plan to continue expanding 'The Battle Cats' and the overall 'Cat IP' through various products and content to reward the continued interest and support of Korean players.”