Source: VALOFE

Global game publisher VALOFE (CEO Shin Jae-myung) announced on the 14th that it has signed a publishing agreement with Dalcomsoft for the K-Pop rhythm game 'SuperStar' in China, marking the start of its efforts to penetrate the Chinese K-Pop market.

The 'SuperStar' series is a mobile rhythm game featuring official music and content from popular domestic and international artists. Through collaborations with various entertainment companies, it has consistently been loved by global K-Pop fans, establishing itself as a leading K-Pop rhythm game brand in Asia and the global market with tens of millions of cumulative downloads.

Notably, 'SuperStar' previously achieved significant success in China under the 'SMTOWN' brand, recording 1 million downloads on its first day, 10 million cumulative downloads in its first month, and monthly revenue in the tens of millions of yuan. At the time, it secured high user loyalty, particularly among SM artist fandoms, with a 2-day retention rate of 71% and a 7-day retention rate of 33.8%, proving its potential in the Chinese market. Based on these past performance metrics, the company has high expectations for this re-entry into the Chinese market.

Recently, China has shown signs of renewed interest in K-Pop content alongside expectations for the easing of the Korea limitation order, with consumption of music content driven by global fandoms continuing to rise. In line with these market shifts, the company plans to ensure a stable market entry by tailoring its service operations to the preferences of local Chinese users. The upcoming service will be launched as the 'SuperStar SMTOWN' version, leveraging the brand awareness established during its previous service in China to attract users.

This agreement signifies an expansion of VALOFE's publishing portfolio, building on its local service and operational capabilities in China. The company intends to actively drive game operations and user acquisition by leveraging its accumulated service experience and local network in the Chinese market.

VALOFE CEO Shin Jae-myung stated, "SuperStar is a mobile game that has proven its competitiveness over a long period based on its global K-Pop fandom. Through this publishing agreement, we will provide optimized services to Chinese users and create new growth opportunities by combining K-Pop content with gaming."

Meanwhile, VALOFE is continuously strengthening its local partnerships and service capabilities to expand its business in China, while broadening its business portfolio within the Chinese game market based on various IPs.