Sega released its consolidated financial results for the fiscal year ending March 2025 (FY2025/3, April 2024–March 2025) today (the 12th).

According to the report, Sega recorded revenue of ¥428.9 billion (approx. KRW 4.056 trillion), operating profit of ¥48.1 billion (approx. KRW 455 billion), and ordinary profit of ¥53.1 billion (approx. KRW 502.3 billion). These figures represent year-on-year declines of 8.5%, 16.8%, and 11.1%, respectively. Net profit, however, rose by 36.3% to ¥45 billion (approx. KRW 425.6 billion).

Sega attributed the decline in revenue, operating profit, and ordinary profit primarily to a high base effect following a significant surge in pachinko and pachislot sales in 2024. Additional burdens included restructuring losses related to the sale of Amplitude Studios and the cancellation of 'Football Manager 25' (FM25). Furthermore, a heavy reliance on remakes and existing titles rather than new releases impacted performance. Sega noted that steady sales of established franchises, including 'Sonic Frontiers,' the Persona series, and the Like a Dragon series, helped mitigate these challenges.

While revenue from the pachinko, pachislot, and gaming segments declined, the Sonic IP licensing and animation businesses performed well. In particular, the release of the film 'Sonic the Hedgehog 3' in early 2025 significantly boosted brand awareness, driving growth not only in game sales but also in merchandise, licensing, and collaborations. Despite these successes, the gains were insufficient to offset the overall decline in performance.

With both revenue and operating profit down, Sega announced shifts in its F2P GaaS (Games as a Service) strategy. Following the lackluster performance of 'Sonic Rumble,' which launched last year, the release schedules for several titles in development have been pushed from the third quarter of last year to the third quarter of this year. Additionally, the company confirmed the cancellation of an unannounced project under its 'Super Game' initiative.

The priority for F2P development is also being downgraded. Consequently, over 100 F2P development staff members have been reassigned to teams focusing on major IP-based packaged games. Meanwhile, Sega indicated a somewhat cautious outlook for Rovio, stating that while it will continue to pursue its global GaaS strategy, planned internal restructuring will proceed as scheduled.

Looking ahead to the fiscal year ending March 2027 (FY2027), Sega has set targets of ¥510 billion in revenue, ¥44.5 billion in operating profit, ¥47.5 billion in ordinary profit, and ¥32.5 billion in net profit. These goals are based on the expansion of key IPs—including the upcoming 'Stranger of Paradise' (tentative title), the Persona series, and the Like a Dragon series—alongside a reduced focus on F2P GaaS.