Source: Roblox Corporation

To celebrate the release of 'HIT ME HARD AND SOFT: THE TOUR,' a 3D documentary film co-directed by legendary filmmaker James Cameron, Billie Eilish will host an unprecedented immersive event on the Roblox platform.

"The Block," Roblox's permanent music and entertainment space, will undergo a complete transformation with new visuals reflecting Billie Eilish's actual concert stage, allowing global fans to enjoy roleplay as if they were the artist themselves.

From Wednesday, May 6, at 5:30 p.m. to Sunday, May 10 (U.S. local time), the film's "BIRDS OF A FEATHER" performance will be exclusively unveiled to fans for the first time, alongside the premiere of the film's main trailer within The Block.

To faithfully recreate the 3D film experience, the event utilizes advanced spatial effects, including three-dimensional stage lighting and 3D visual effects. Furthermore, a Billie Eilish avatar will appear, creating an interactive viewing environment that makes fans feel as though they are truly present at the concert.

This event aims to go beyond a simple performance, aspiring to become a digital hub for fans. Starting May 4 (U.S. local time), official merchandise will be available for purchase on the Roblox Marketplace, alongside limited-edition avatar items and animation packs inspired by the tour.

Additionally, a karaoke feature will allow fans to sing along to hit songs such as "Ocean Eyes" and "when the party's over," cementing The Block as the ultimate digital space for Billie Eilish fans.