The FaZe Clan and the National Football League are teaming up ahead of the Super Bowl to create a joint marketing initiative dedicated to "cross-pollinating" the audiences of gaming and sports. On Feb. 12th, the NFL and FaZe clan will co-host a flag football game during the Super Bowl Experience show. The event will take place at 1 PM PT, streamed on the FaZe Clan Twitch and YouTube channels, and will feature a FaZe Clan team competing against Creator Collective.
Ian Trombetta, SVP, Social, Influencer & Content Marketing at the NFL, stated in a press release: “Gaming continues to be a core pillar within the broader NFL strategy, and we are excited to announce a joint marketing initiative with FaZe Clan that will kick off with a co-branded flag football game at this year’s Super Bowl Experience presented by Lowe’s. In addition, our enhanced relationship will include first-ever activations and initiatives throughout the 2022-2023 season aimed at engaging our casual Gen Z fan. [...]Teaming up with FaZe enables us to leverage our platforms to authentically engage with and celebrate the next generation of fans at the intersection of gaming, football, and culture.”
This is not the first time FaZe has worked with the NFL. The two organizations collaborated on events in 2019 surrounding the NFL draft.
“Our continued work with the NFL is a great example of how FaZe Clan delivers content and activations that tap into the passions of our fans and talent,” said Xavier Ramos, SVP and Head of Marketing at FaZe Clan. “On top of many successful collaborations in the past, there is mutual appreciation, support and organic friendship among FaZe talent and NFL players across the league. We greatly value the NFL's respect for the gaming community at large and we’re excited to continue to help drive the cultural convergence of gaming and traditional sports.”
The partnership ahead of the Super Bowl, America's biggest sporting event, is big news for FaZe and esports as whole, who has been increasingly cozying up to traditional football sports over the past year. TimTheTatman recently signed with Complexity Gaming, which is partly owned by the same owners as the Dallas Cowboys, Tim's favorite football team. All of these burgeoning connections between sports and esports speak to the converging nature of the two markets.
Aaron is an esports reporter with a background in media, technology, and communication education.