As first reported by Zach Bussey, Twitch revealed that it averages 31 million average daily users, according to the updated facts and figures section of their Press Center, up from the previous 30 million daily users. They also revealed that the platform received 1.3 Trillion minutes watched last year, from over 8 million creators who stream on Twitch every month.
Despite the continued growth, Twitch's number remains small compared to the active uses of YouTube, which boasts over 122 million active users a day in 2021 according to a report from Global Media Insight. Of course, those views include streaming and videos on demand, the comparison is not direct with Twitch, which only features live content. YouTube has also been around longer, with youtube being founded in 2005, while the modern version of Twitch wasn't established until 2011.
YouTube has looked to actively expand its presence in the live streaming market to directly compete with Twitch over the past couple of years. They sought to bring in new viewership by inking exclusive contracts with huge creators like Ludwig Ahgren, Rachell "Valkyrae" Hoffstetter, Jack "CouRage JD" Dunlop, and more. They have also looked to corner aspects of the esports market with their Activision Blizzard deal that saw the CDL and OWL stream exclusively on YouTube Gaming.
Along the way, other competitors have also attempted to enter the streaming space, including Facebook Gaming and the now-defunct Microsoft-owned Mixer. However, Twitch and YouTube Gaming have emerged as the clear leaders in the online streaming space, and both platforms continue to grow in viewership at a steady pace. The market is still growing and shifting at a rapid pace, so we can expect continued change throughout 2022.
Aaron is an esports reporter with a background in media, technology, and communication education.