Esports BAR has announced the timing and location of its next event. Esports BAR Cannes will take place in February 2021, specifically from  2/16-2/18. 

Esports BAR+ Americas brought together the global leaders of the esports industry with those businesses that naturally connect and collaborate with the sector, such as brands, traditional sports and venture capitalists, in a brand new completely digital experience for the first time.

The esports conference series, which normally takes place in Cannes each February and Miami each September, enjoyed truly global attendance at its debut online edition, attracting industry leaders from more than 40 countries.

Esports BAR, Arnaud Verlhac, said, “At a time when things continue to be uncertain for businesses all over the world, bringing esports industry leaders together was more important than ever. Hosting Esports BAR+ Americas online via our broadcast partners easylive.io allowed us to provide a different user experience keeping the industry engaged and our clients connected…”

Education and insight on audience engagement were key themes in the event’s panel discussions, which focused on audiences, innovation, investment and monetization Tony Hawk, in a fireside chat, A Driving Force, with Michelle Bresaw, Activision, “Esports is part of the curriculum now. It used to be more fringe, something that used to be looked down upon by parents.”

Other highlights included the announcement from BBL of their partnership with Allegra Pacaembu, creating a complex that will house the largest Battle Royale esports arena in the world, and a fully VR DJ set from Arabian Prince in association with Midem, celebrating music in gaming.

In addition to networking, the opportunity for delegates to expand their new business pipelines and panels on all things commercial in the esports world, focuses for Esports BAR at its next event, scheduled to take place in Cannes in 2021, will include education, diversity/representation and mental well-being in esports. 

All images by: Esports BAR

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