Schick Xtreme is partnering with a couple of Twitch streamers to aid in the fight against childhood cancer with a new mobile game that allows players to raise money for the cause just by playing.
Shave the Day, the free-to-play game that lets players pilot XtremeMan, the bald-headed superhero in his never-ending battle to shave as many heads as possible using his razor as a hoverboard, is available to download in the App Store and Google Play Store for both Apple and Android users. Launched on May 19, Schick Xtreme plans on turning all player's in-game points into real donations to St. Baldrick's Foundation, up to $250,000.
“We are thrilled to partner with Schick Xtreme – a perfect match for St. Baldrick’s signature head-shaving fundraisers. Once shorn, we want people to carry away more than just a new haircut, but a new sense of purpose, and a fire inside to help find better, less toxic treatments and cures for kids with cancer,” said Kathleen Ruddy, Chief Executive Officer of the St. Baldrick’s Foundation in a statement to Inven Global.
For the next week, Twitch streamers Aydan Conrad and Nick "NMPLOL" Polom will be live streaming gameplay on their respective channels. At the end of the event, set for May 27th, if either streamer has their personal donation goal met, they will join XtremeMan and shave their heads live on Twitch.
Conrad, whose claim to fame is his ability to build circles around his opponents in the globally popular battle royale game Fortnite, has participated in numerous charity during his career and has donated nearly $300,000 thus far to foundations such as Wounded Warrior, St. Jude and the Australian wildfires cause.
With his goal set of raising $5,000, Conrad is confident that his community will be able to come through and smash that number.
"This is the first time I’m going to have a mobile game integrated into a charity stream. I think it’s going to be very fun to get my community involved. With that being said I think $5,000 should be easily obtainable by my community," said Conrad to Inven Global."
Faced with the daunting task for shaving off his pile of brown hair if his community reaches the goal, Conrad actually is looking forward to it as the coronavirus pandemic has prevented people around the country from being able to get their haircut as is.
"With the quarantine happening right now, my hair is the longest it’s been in a while. I think my community will really appreciate it and I think it will be refreshing. Super excited to shave my head for an amazing cause though!" said Conrad.
For Polom, who streams a wide variety of content on the platform, the goal of raising as much money as possible for St. Baldrick's Foundation is personal.
"Recently my girlfriend’s mother was diagnosed with breast cancer so when I had the opportunity to help with anything cancer related I was all for it," said Polom to Inven Global.
While he's no stranger to charity work, having partnered with St. Jude's Hospital and Meals on Wheels in the past, Polom wants to send a message to all of the children out there, in addition to the money to help them.
"I’m shaving my head in solidarity for children suffering from cancer. I want them to know they aren’t alone in this and having no hair on your head is almost like having superpowers. [I want] it to be a positive experience for my entire community," said Polom.
Tim Rizzo is the editor and a reporter for Inven Global. He joined the company back in 2017.