Source: SOOP

SOOP (co-CEOs Choi Young-woo and Lee Min-won) is hosting a variety of on-site events for LCK fans at the MSI Fan Festa, which runs through the 12nd at the Hanbit Tower Square in Daejeon Expo Science Park in celebration of the global esports tournament, the 2026 Mid-Season Invitational (MSI).

SOOP has prepared various on-site events for users attending MSI. Visitors who download the SOOP application and follow the official LCK channel will receive photo cards of players from LCK partner teams active on the platform. Seven teams are participating in this event—T1, Gen.G, Dplus KIA, DN Superstars, KRX, BNK FEARX, and KT Rolster—and visitors can choose the photo card of their preferred team. The cards include QR codes that link directly to the players' personal SOOP broadcasts, allowing fans to continue enjoying live streams and various content even after the matches conclude.

Additionally, visitors who follow the official SOOP Game & eSports social media accounts will receive limited-edition keycaps featuring designs of LCK partner teams and the SOOP character, 'Superstars.' A 'keycap scoop' event will be held daily for a limited number of people on a first-come, first-served basis, offering fans a special piece of merchandise exclusive to the MSI Fan Festa. Furthermore, the 'SOOP Store' booth will sell official merchandise, including uniforms from select LCK partner teams.

Offline fan meetings where fans can meet players in person will also be held. Players from Gen.G will visit the SOOP booth on the 8th, followed by the DN Superstars squad on the 10th. Fans wishing to participate can pick up a numbered ticket at the SOOP booth on the day of the event on a first-come, first-served basis.

Meanwhile, SOOP is providing a multilingual broadcasting environment for global eSports fans by streaming all MSI matches in Korean, English, and Chinese. The broadcasts are available not only on the SOOP website and mobile app but also via the SOOP TV cable channel and smart TV apps, allowing users to enjoy the matches across various platforms, including TV, PC, and mobile.

Through official MSI broadcasts and on-site Fan Festa events, SOOP is expanding the ways fans can engage with the LCK beyond just watching the games. The company plans to continue broadening its touchpoints with fans by providing integrated online and offline programs, such as the player-linked photo cards, fan meetings, and official merchandise.

The SOOP booth at the MSI Fan Festa will remain open until the 12nd. Detailed event information can be found on the official SOOP Game & eSports channels and at the on-site booth.