NEXUS Targets Middle East Market, Showcases Gaming and Blockchain Convergence Ecosystem in Dubai

Jul 19, 2026

NEXUS announced on the 20th that it co-hosted 'Play the Future,' a conference on gaming, AI, and blockchain, with the Dubai Multi Commodities Centre (DMCC), and introduced an acceleration program for global game companies.

중동 시장 노리는 넥써쓰, 두바이서 게임과 블록체인 융합 생태계 제시 — ©NEXUS

The event was held at the DMCC headquarters in Uptown Tower, Dubai, and was attended by approximately 100 people, including local IT firms, game studios, investors, institutional officials, and regulatory experts. DMCC is a government-affiliated free trade zone in Dubai that supports the entry of global game studios into the region through its Gaming Centre. The event was organized under the theme 'The Future of Gaming, AI, and Blockchain in Dubai's Digital Economy' to discuss the potential for collaboration and the changes brought about by the convergence of these three sectors.

NEXUS introduced its global game studio acceleration program, which it is pursuing in partnership with the DMCC Gaming Centre. The program provides game studios looking to enter the Dubai market with on-chain infrastructure onboarding, distribution via ONE store, and joint publishing opportunities.

Studios participating in the program can reduce the burden of initial infrastructure setup and leverage the ONE store distribution channel, which has 38 million registered users. The program also provides step-by-step support for international expansion, including tokenomics design, regulatory structuring, marketing, and global publishing.

Kim Jae-young, head of the NEXUS Dubai office, stated, "Blockchain is a digital financial infrastructure that streamlines payments and settlements. The combination of gaming, AI, and blockchain will expand into a new industrial ecosystem within the digital economy." He added, "We will create practical use cases using Dubai as a base, given its regulatory clarity, policy execution, and access to global capital."

NEXUS plans to continue expanding its reach in the global market. The company will participate as a DMCC partner at ChinaJoy in Shanghai at the end of July and will continue its collaboration with DMCC on-site at Gamescom in Cologne, Germany, in August.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]