Koongya Restaurants Appointed as Honorary Ambassadors for NongHyup Agribusiness Group

Jun 29, 2026

Source: Netmarble

Netmarble (CEO Kim Byung-kyu) announced on the 30th that 'Koongya Restaurants,' a brand under its content marketing subsidiary MNB (CEO Bae Min-ho), has been appointed as an honorary ambassador for NongHyup Agribusiness Group.

The appointment ceremony will be held on Tuesday the 30th at the NongHyup headquarters, with approximately 1k attendees, including NongHyup Agribusiness Group's university student supporters and employees. A 'Yangpa Koongya' (Onion Koongya) mascot will appear to receive the certificate of appointment.

Starting with this appointment, Koongya Restaurants will launch full-scale activities in the second half of this year to promote the consumption of local agricultural products. The brand plans to showcase content via its official Instagram account and participate in various offline events to engage directly with the public and actively promote the appeal of local produce.

MNB CEO Bae Min-ho stated, "We are delighted that Koongya Restaurants has been named an official honorary ambassador for this meaningful campaign to promote the value of our local agricultural products. We ask for your continued interest in the various online and offline activities we will carry out in the second half of the year, which will capture the cheerful and friendly charm unique to Koongya."

'Koongya Restaurants' is an IP developed by MNB and is a spin-off brand of 'Koongya.' Since its debut on Instagram in 2022, it has shared the honest stories of Koongyas living in modern society and has established itself as a representative IP for the MZ generation, currently boasting 167k followers.

MNB is a Netmarble subsidiary that provides optimized Integrated Marketing Communication (IMC) solutions based on consumer and media trend analysis and conducts IP business. Recently, the company has been expanding its gamification-based consulting, which incorporates game elements into non-game services to enhance consumer experience and engagement, while also strengthening campaign services that expand fandoms centered around brand mascots.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]