It has been announced that Logitech Korea, the manufacturer of computer peripherals and software, will be the official sponsor for the ‘2020 League of Legends Woori Bank Champions Korea Spring’ (2020 LCK Spring).
Amidst the different esports leagues in Korea, the 2020 LCK Spring is the biggest esports competition in Korea. The Spring season begins on the 5th (KST), with T1 and DAMWON Gaming facing off in the very first match of the season. As the official sponsor for the LCK, Logitech will run advertisements on broadcast, brand exposure around LoL Park, and also be creating various content and holding events for both esports fans and pro gamers.
As a sponsor for not just the LCK, but also for many different pro teams, not only has Logitech has played a huge part in growing Korea’s esports market, but also created breakthrough gaming gear by working with pro gamers worldwide. Since 2018 LCK Summer, they have been sponsoring the league for 3 years, and continues to cement themselves as the leading brand in gaming gear.
Yoon Jae Young, the country manager for Logitech Korea, stated: “We’re thrilled to partner up with the biggest esports league in Korea, LCK, for 3 years in a row. We will continue to give our full support in developing the domestic esports market, and will continue to be a reliable partner that communicates with the fans and pioneering proper gaming culture.”