Source: AB180

AI-based marketing technology company AB180 announced on the 14th that it has signed an exclusive reseller and go-to-market (GTM) partnership agreement with RevenueCat, a global cross-platform subscription infrastructure and monetization solution.

Through this partnership, AB180 will handle sales, marketing, and customer support for RevenueCat in Korea. The company will also play a role in ensuring that the requirements of domestic app developers are reflected in the product and will manage content localization.

Founded in 2017, RevenueCat is a global mobile app subscription management platform that spans iOS, Android, and web environments. It provides an integrated suite of growth tools to maximize revenue, including subscription management infrastructure, data and analytics, a paywall builder, web-to-app funnels, A/B testing, and targeting features.

Currently, more than 114k apps worldwide—including OpenAI (ChatGPT), Notion, Ladder, and Runna—use RevenueCat. The platform processes approximately $15 billion in annual revenue, and about 58% of apps that use global payment SDKs (Software Development Kits) utilize RevenueCat.

This partnership was driven by the potential of the rapidly growing domestic subscription app market and aims to help local developers generate greater revenue using global-standard subscription infrastructure. The importance of professional support that balances global technology standards with the local regulatory environment has grown, especially as domestic regulations on subscription services—such as bans on dark patterns and mandatory subscription cancellation procedures—have tightened.

AB180 has been supporting the growth of mobile app companies by providing solutions such as its proprietary ad performance measurement tool Airbridge, the global product analytics solution Amplitude, and the marketing automation and personalization solution Braze. Based on this expertise in mobile marketing and customer support, AB180 was selected as RevenueCat's Korean partner to drive market expansion in the country.

Nam Sung-pil, CEO of AB180, said, "Through this partnership, domestic companies can now receive not only Korean-language technical and product support but also professional consulting tailored to local payment, tax, and regulatory environments." He added, "We plan to actively support domestic app companies in building more stable, global-standard subscription operating systems and enhancing their competitiveness in overseas markets."

He further noted, "By expanding our portfolio to include RevenueCat alongside Airbridge, Amplitude, and Braze, AB180 now provides a full-funnel mobile business solution that covers everything from user acquisition and product analytics to customer engagement and subscription monetization."