Source: Smilegate

Smilegate announced on the 9th that it is partnering with fashion platform Musinsa to open a 'Lost Ark' collaboration space, 'Mokoko Street Pop-up in Seongsu.'

The pop-up store will be open daily from 11:00 AM to 10:00 PM at 'Musinsa Store Seongsu' in Seongdong-gu, Seoul, from the 22nd to the 31st. Please note that on the final day, the 31st, the store will close at 8:00 PM. Users wishing to visit the 'Mokoko Street Goods Shop' inside must make a reservation via Naver Booking between 6:00 PM on the 10th and 6:00 PM on the 19th. Those who visit the goods shop via reservation will receive a limited-edition poster, a class SD Character sticker, a 'Lost Ark' Collection card pack, and a special coupon.

The goods shop will feature a total of 19 collaboration items, including Summer Vacation random figures, Mokoko monitor random figures, Hipster Mokoko plush keyrings, and 'Lost Ark' Dimensionist desk mats. Areas outside of the goods shop are open to the public without a reservation.

All visitors to the site will receive a commemorative fan celebrating the collaboration between the two brands. Special benefits based on purchase amount are also available: users who spend over ₩5k at the goods shop will receive a ticket for a roulette event with various prizes, and those who spend over ₩20k will receive an additional tarpaulin bag.

A variety of interactive on-site programs will also be available. Users can participate in 'T-shirt DIY' using 'Lost Ark' IP transfer paper, 'Keycap Keyring DIY' to assemble Mokoko and Cony keycaps, and 'Pouch DIY' decorated with Mokoko and friends patches. Users who upload a photo verifying their visit to the pop-up store on Instagram will receive a small prize.

A pre-opening period will be held before the main event, allowing for casual photography. The pre-opening runs from 11:00 AM on the 17th to 10:00 PM on the 21st, though the goods shop and interactive programs will not be operational during this time.

'Lost Ark' collaboration apparel will also be sold exclusively on the Musinsa online store. This online exhibition begins at 11:00 AM on the 22nd and will continue until stock runs out. It consists of two sets: a 'T-shirt and Coupon Set' and an 'Apparel & Goods Comprehensive Set' (including a T-shirt, shorts, socks, eco-bag, keyring, and set coupon). Users who purchase these online-exclusive items will receive an in-game avatar selection chest (choice of 1 out of 4) that matches the apparel. Detailed product specifications will be available on the Musinsa website in the future.

Further details about 'Lost Ark' can be found on the Official website.