Source: Unity

Unity (NYSE: U), the game engine company, announced on the 1st that it has released Unity IAP 5.4.

This update expands the existing in-app purchase SDK by incorporating new D2C (Direct-to-Consumer) commerce capabilities. With AI-assisted migration features within the Unity Editor, developers can upgrade to version 5.4 without requiring a separate development sprint.

Unity IAP 5.4 allows developers to create Unity-hosted brand web shops without additional engineering work. These web shops automatically sync with game catalogs and require no code changes, enabling developers to build D2C sales channels more easily within their existing Unity workflows. Notably, these Unity-hosted web shops are provided without any additional transaction fees.

Unity IAP 5.4 supports integration with third-party payment providers such as Stripe and Coda, offering payment methods that bypass native app stores. Because these providers handle payment processing, regulatory compliance, and fraud detection, developers can focus more on game production. Since Unity IAP manages these integrations, developers are also spared the burden of managing multiple SDKs individually.

Furthermore, Unity IAP 5.4 connects native stores and D2C web shops through a single, unified catalog. This provides consistent pricing, localized currency settings, and a cross-platform view of player spending and lifetime value (LTV).

In the future, transaction data will be integrated directly into Unity Vector, allowing for more sophisticated user acquisition strategies and enhanced monetization.