Korea Boardgames, Korea’s leading specialist board game company, will hold its “Korea Boardgames Play Store” pop-up event at The Hyundai Seoul in Yeouido from Friday, March 27 to Wednesday, April 1.

Following its successful run at NC Department Store’s Gangseo branch in February, the Play Store is more than a simple retail space; it is an experiential pop-up store where visitors can directly experience and purchase a wide range of play-oriented products. At this latest event at The Hyundai Seoul, the company will present an extensive lineup of roughly 480 products, ranging from educational puzzles for children to strategy games aimed at dedicated hobbyists.

This Play Store will also feature a variety of hands-on demo events so that visitors can experience the fun of play for themselves. In particular, professional staff will be stationed on-site to provide a “personalised play recommendation” service tailored to each customer’s age group and preferences.

Aggressive discount promotions for visitors will also be offered. A record-high discount rate: in addition to special pricing across all products, the event will operate a “9,900 won flat-price zone,” where selected items can be picked up at deeply discounted prices. Special bestseller deals: the hugely popular Rummikub series will be discounted by as much as 50%, while GraviTrax will be sold with a standard 40% discount plus an additional 5% off. Visitors will also be able to browse popular collectible toys and a wide variety of collectible cards from brands including Hot Wheels, Matchbox, and HEXBUG.

A Korea Boardgames representative said, “We are delighted to be able to introduce the value of play to even more customers at The Hyundai Seoul, one of Yeouido’s landmark destinations,” and added, “From parents looking for both educational value and fun, to couples seeking a unique date experience, this will be a festive event that satisfies everyone.”

The event will run from 10:30 a.m. to 8:00 p.m. on weekdays, and until 8:30 p.m. on weekends.

This article was translated from the original that appeared on INVEN.