Blizzard Entertainment (Blizzard Korea) saw its revenue in South Korea decline by 14.7% last year compared to the previous year. This marks a downward trend for three consecutive years since 2023. However, the company managed to increase its operating profit by significantly cutting expenses, primarily in marketing.

According to the audit report released on the 10th, Blizzard Korea recorded ₩35.06 billion in revenue, ₩29.89 billion in expenses, and ₩5.17 billion in operating profit for 2025 (the 22nd fiscal year). While operating revenue fell 14.7% and operating expenses decreased by 17.7% year-on-year, operating profit rose by 8.2%. Net income was ₩4.31 billion, an 8.4% decrease from the previous year.

Revenue from its core gaming business declined. Game revenue stood at ₩28.94 billion, a 18.5% drop from the previous year (₩35.49 billion). Royalty revenue also fell 12.2% to ₩539 million. Conversely, service revenue generated from providing localization services to the headquarters increased by 11.8% to ₩5.59 billion. The company's structure shows a decline in revenue earned from Korean users, with growth seen only in internal group service revenue.

Under its license agreement with the U.S. headquarters, Blizzard Entertainment, Inc., Blizzard Korea recognizes only the net amount—the total billed to domestic users minus the royalties paid to the headquarters—as game revenue. According to the audit report, royalty payments to the headquarters last year totaled ₩79.38 billion, a 11.8% decrease from the previous year (₩89.96 billion).

The total payment volume from Korean users last year, estimated by simply adding game revenue and royalty costs, was approximately ₩108.3 billion, a 13.7% decrease from the previous year's estimate (approximately ₩125.5 billion). While the actual size of the Korean market is much larger than the ₩35 billion in revenue recorded on the financial statements, this indicates that the market pie itself is shrinking.

The improvement in profit is effectively the result of cost-cutting. Advertising expenses fell 79.6% to ₩806 million from the previous year (₩3.96 billion). Although sales promotion expenses rose 41.8% to ₩2.98 billion, total marketing expenditure still decreased by over ₩2.2 billion compared to the previous year. Salaries also dropped 11.8% to ₩6.81 billion, and restructuring costs, which had been reflected for two consecutive years, fell to ₩1.18 billion—less than half of the previous year's ₩2.67 billion. The company maintained its profit by scaling back on personnel and marketing.