KRAFTON Appoints Jang Tae-seok as New Head of Publishing to Accelerate Global Business

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KRAFTON is restructuring its global business operations by appointing Jang Tae-seok, the leader behind the global success of 'PlayerUnknown's Battlegrounds' (PUBG), as the new head of corporate publishing.

PUBG: 배틀그라운드 PUBG: BATTLEGROUNDS
KRAFTON CGPO Jang Tae-seok ©KRAFTON

Jang, who will now oversee corporate publishing, has been a key figure since the early development of PUBG. Having served as a development producer, art director, executive producer, and studio head, he was instrumental in establishing PUBG as a global hit. He is particularly credited with significantly expanding the user base through the transition to a free-to-play model and successfully leading global publishing efforts across platforms, including mobile, to grow PUBG into a long-term hit franchise. Since 2024, he has been responsible for the overall strategy, publishing, and production of the PUBG IP franchise group.

KRAFTON expects Jang’s proven leadership to elevate the company's corporate publishing capabilities and further accelerate its multi-IP expansion and global growth.

Meanwhile, Oh Jin-ho, who has led overseas publishing as Chief Global Publishing Officer (CGPO), will step down from his frontline role. During his tenure, Oh contributed to global business expansion by establishing global publishing strategies and operational systems, and by successfully launching major new titles in global markets. He will serve as a strategic advisor until September to ensure business continuity and a smooth transition.

This leadership change is seen as a continuation of the organizational restructuring KRAFTON has been driving, rather than a sudden departure. The company has been steadily improving its operational efficiency, including the dissolution of some publishing divisions earlier this year. With the core leadership of corporate publishing now reorganized under Jang Tae-seok, KRAFTON’s global decision-making system and business execution are expected to reach a new turning point.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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