Global Action Game 'Gungrave' IP Rights Transferred to IGGYMOB

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Source: IGGYMOB

Game developer IGGYMOB (hereinafter IGGYMOB) announced that it has acquired the rights to the global action game IP ‘Gungrave’ from Japan’s RED Entertainment. Through this acquisition, Iggymob has secured the rights to the Gungrave IP, including games, characters, and the entire worldview, and plans to expand into various platforms and media in the future. ‘Gungrave’ is a title that has been consistently loved as a ‘stylish gun action’ genre game with a unique style since its initial release on PlayStation 2 in 2002. The protagonist, ‘Grave,’ left a strong impression with his overwhelming combat style utilizing dual pistols and a coffin, and the noir-style narrative continues to leave a deep impression on many fans to this day. The GunGrave IP has secured a global fanbase through the production of not only games but also animations, and has since continuously expanded into figures, merchandise, games, and collaborations. Based on stylish action centered around the protagonist Grave and a dark noir worldview, it has built a solid fandom that has lasted for over 20 years. Furthermore, it possesses a structure capable of expanding beyond games into various media such as animation, video content, and merchandise, and is evaluated as having high potential in terms of IP business. The original creator of ‘Gungrave’, Japan’s popular Following the addition of manga artist Yasuhiro Naito as a director at Iggymob, the company plans to actively pursue the expansion of diverse content that encompasses both existing fans and new users by inheriting GunGrave's unique identity through this IP acquisition while simultaneously evolving it in a direction aligned with the latest trends. Furthermore, the company intends to elevate the GunGrave IP back into the mainstream through brand rebuilding and media mix strategies targeting the global market. An Iggymob official stated, "Having worked on GunGrave for 10 years, the original IP owner understood our sincerity and passion, leading us to where we are today." The official added, "Through this IP acquisition, we will reinterpret Mr. Yasuhiro Naito and his values ​​in a modern context and demonstrate a strong presence in the global market once again." Currently, Iggymob is GunGrave We are developing Gore's fully rebuilt title, 'GUNGRAVE G.O.R.E BLOOD HEAT'.

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom. [Read Original]

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