North American esports organisation Sentinels has announced a strategic marketing collaboration with flash storage company Sandisk.

According to a release, the deal made Sandisk an official partner of Sentinels and included its SANDISK Optimus GX and SANDISK Optimus GX PRO gaming product lines across the organisation’s teams, creators, live events and digital platforms.

The partnership also saw SANDISK Optimus branding added to the back of Sentinels’ team jerseys across titles including VALORANT and League of Legends. According to the release, Sentinels’ players and creators will also feature Sandisk products in their streaming setups as part of wider content, social media and event activations. Rob Moore, CEO of Sentinels, said: “Sandisk has been in the storage space for over 35 years, and they take gaming performance seriously; that matters to us.

“We’re not here to just put a logo somewhere. The goal is to build something our community can authentically interact with, whether that’s through content, events, or experiences they can be part of.” One of the first public activations tied to the collaboration took place at PAX East on March 27th, where Sentinels Marvel Rivals player Aramori joined Sandisk at its booth for a meet-and-greet. Aramori joined Sentinels’ Marvel Rivals roster in 2025 and was part of the team that won Ignite 2025 Stage one: Americas.

According to the release, Sandisk will also sponsor Sentinels-hosted events later this year, including the Sentinels Invitational and SEN City Classic. Those activations are set to include on-site branding, commercial placements during broadcasts and product integration across tournament productions. Sandisk had already appeared as a presenting partner for the 2025 Sentinels Invitational, according to Sentinels’ official announcement from December.

The release added that Sentinels’ hosted events have generated more than 8.3m combined views since 2024, citing Esports Charts data. Esports Charts listings show SEN City Classic event pages and related statistics pages for the tournament series. Heidi Arkinstall, VP Global Consumer Brand and Digital Marketing at Sandisk, said: “Working with the Sentinels lets us put the SANDISK Optimus GX portfolio at the heart of gaming competitive play, where performance and reliability truly matter.

“Esports pros and creators push their systems to the limit every day, and this collaboration is our way of showing gamers everywhere that the same gaming storage solutions powering top-tier teams are also available to level up their own setups.” The agreement marked another commercial addition for Sentinels as the Los Angeles-based organisation continued to expand its brand partnerships across competitive teams, creator content and owned events.