ONE Store (CEO Park Tae-young) held a press conference on the 30th to mark its 10th anniversary and announced its mid-to-long-term vision to become an 'All-in-One Store.'

Moving beyond its traditional download-centric structure, the company unveiled 'ONE Web Shop,' a web-based payment platform, and 'ONE Play Games,' a no-install gaming service, signaling the creation of a unique ecosystem where downloading, payment, and gameplay occur on a single platform.

Recently, the global app market's monopoly on payments has been challenged, with third-party app stores and external payment options increasingly being permitted. As developers seek to distribute games directly to users, the global D2C (Direct-to-Consumer) gaming market has grown by 26% year-on-year.

Furthermore, the Chinese mini-game market has grown at an average annual rate of 34%, expanding to ₩11.5 trillion, which accounts for 15% of the total Chinese gaming market.

ONE Store has identified its D2C platform and mini-game services as the new growth engines for the next decade.

'ONE Web Shop' is a D2C payment platform launched directly by a mobile app market operator. In the existing app market ecosystem, web shops have often been viewed as a means to bypass market fees, leading to mutually exclusive relationships.

However, ONE Store has officially provided a direct path from games within its market to the web shop, creating a synergy that reduces developer fees while offering users the benefits of both the market and the web shop.

Key strengths include ease of adoption and highly competitive fee rates. Developers can apply the web shop without modifying their existing in-app payment integration standards. The payment fee is set at just 8%, including PG (Payment Gateway) fees, with no additional hosting costs.

Users can access the web shop and make payments regardless of their device or operating system, including Android, iOS, and PC. The service will officially launch at the end of May, following discussions with about 40 titles for entry.

The newly introduced 'ONE Play Games' is a service that allows users to play games instantly within the ONE Store app without needing to install them separately. ONE Store has partnered with Tencent, a global leader in the WeChat mini-game market, to exclusively service verified titles in Korea.

Beyond simple mini-games, the service offers features comparable to full versions, from login to in-app payments. Developers can lower user acquisition costs and diversify distribution channels, while ONE Store plans to expand its revenue model based on traffic within the mini-game ecosystem. The service is scheduled for official release in May 2026 following a pilot phase.

ONE Store CEO Park Tae-young emphasized, "We will evolve into an all-in-one store that provides "shop-direct payment" and "instant play" alongside downloads. Our firm direction is to contribute to the market and grow alongside our partners."

Q&A

What are the plans for re-pursuing the IPO that was previously withdrawn?

CEO Park Tae-young = It is more important to consider what kind of company we are evaluated as rather than when we go public. ONE Store is evolving its business model with new growth pillars like 'ONE Web Shop' and 'ONE Play.' As the demands of the IPO market have become stricter, we are focusing on the feasibility of our business model and performance potential rather than just outward growth like in the past. An IPO is just one milestone in a company's growth process; rather than setting a specific date, we are focusing on company growth through new businesses.

What is the direction for global expansion based on the partnership with Tencent?

CEO Park Tae-young = Currently, ONE Store is operating in Taiwan and conducting beta tests in the U.S. We are not scaling back our overseas business but rather reorganizing our global strategy to focus on profitability and feasibility. Our model involves focusing on expanding vertical areas domestically and then scaling them globally. 'ONE Web Shop' can enter overseas markets in a lighter form than direct platform expansion, giving it significant potential to grow into a global web shop. We plan to expand overseas as soon as we secure clear competitiveness in Korea.

What are the specific details of the mini-game cooperation with Tencent?

CBO Yoon Chul-jin = Tencent has built an ₩11 trillion mini-game ecosystem in China, with about 20,000 pieces of content and 400,000 developers participating. ONE Store will introduce high-quality mini-games verified in China to provide users with new gameplay experiences and choices. Through this, we plan to attract not only existing mobile game users but also new users based on mini-games, creating new revenue streams.

What are the plans for improving profitability amid a cost-control stance?

CEO Park Tae-young = This is a process of efficiency and optimization, not just cost-cutting. We are rapidly reducing our deficit through measures like voluntary retirement programs. Our financial statements show clear improvement, with operating losses narrowing from ₩2.4 billion in 2024 to ₩9.7 billion in 2025. Our new businesses, mini-games and web shops, are areas with high revenue leverage and low investment costs, and we expect to turn a profit next year. Additionally, since the web shop structure requires developers to handle their own marketing, it has the effect of reducing promotional expenses, which account for a large portion of ONE Store's fixed costs.

How will you address concerns regarding rating management and sexually explicit content in mini-games?

CEO Park Tae-young = We are not bringing in Tencent mini-games without filtering. We have established a policy to selectively introduce top-performing games that align with the Korean market environment and user preferences. The introduced mini-games will undergo the same rating classification by the Game Rating and Administration Committee as existing mobile games and will be serviced according to appropriate age standards.

What is your competitiveness against the trend of game companies building their own web shops?

CEO Park Tae-young = While ultra-large developers build their own web shops, small and medium-sized developers mainly use web shops provided by PG companies. 'ONE Web Shop' has a strong differentiator in that it can be easily adopted through a simple contract with the ONE Store Developer Center and utilizes existing in-app payment integration standards without modification. With an 8% fee, which is cheaper than other web shops that typically charge 10-15%, we will lead market competitiveness.

Are there concerns about revenue loss when app market payments shift to D2C?

Head of Business Strategy Song Jin-seok = This is an innovative attempt to integrate both systems into a synergy structure, moving beyond the perception that app markets and web shops are mutually exclusive. We expect a virtuous cycle where the store stops being just a gatekeeper and becomes a partner that helps game companies grow, thereby increasing overall platform entry rates. As global app markets also seek to collect fees on external payments and D2C transitions, the utility of 'ONE Web Shop,' which provides one-stop support for app distribution and web payments, will be further highlighted.

What is your goal for increasing market share through new businesses?

CEO Park Tae-young = While there is still a gap with Google, the average revenue per paying user (ARPPU) of ONE Store users is five times that of Google Play, providing a solid foundation. By creating differentiated value unique to ONE Store, centered on web shops and mini-games, we will continue to narrow the market share gap with other stores.