Ubisoft has announced a new leadership team that will guide the Assassin’s Creed series going forward.

The three newly appointed members are Martin Schelling, Head of Brand; Jean Guesdon, Head of Content; and François de Billy, Head of Production Excellence. Ubisoft introduced the trio as “experts who will lead Assassin’s Creed into its next phase, drawing on their expertise, knowledge, and passion for the series.”

As Head of Brand, Martin Schelling will lead the franchise team and oversee overall strategy, long-term vision, and the development direction of Assassin’s Creed. As a producer and senior producer, he previously worked on multiple entries in the series, including Revelations, Black Flag, Origins, and Valhalla.

Jean Guesdon, appointed Head of Content, will lead the franchise’s creative direction, support projects currently in development, and help shape the future of the series while preserving its distinctive identity. Guesdon served as Creative Director on Black Flag and Origins, and has been involved with the series since Assassin’s Creed II.

Joining as Head of Production Excellence, François de Billy will strengthen production practices and execution capabilities across the franchise and support development teams. Most recently, he served as Senior Director of Global Production, and he also worked as Production Director on Origins and Valhalla.

▲ From left: Martin Schelling, Jean Guesdon, François de Billy

Jean Guesdon shared that he was happy to be returning, saying that Assassin’s Creed has been a very important part of his career and that coming back feels like returning home.

He added, “I’m grateful to be part of this journey again,” and said, “I look forward to sharing more about the franchise’s next stage in the future.”

The three appointees will form the franchise leadership team together with Andrée-Anne Boisvert and Vice President Lionel Hiller, and are expected to lead a new beginning for Assassin’s Creed.

This new leadership team appears to be part of Ubisoft’s sweeping organizational restructuring currently underway. Ubisoft recently consolidated its organization into five creative houses, with Vantage Studios taking charge of the Assassin’s Creed series.

This article was translated from the original that appeared on INVEN.