Twitch Signs Exclusive Multi-Year Sponsorship Sales Partnership With Team Liquid

The following test has been lifted verbatim from a press release given to Inven Global.

Largest esports organization announces exclusive sales partnership with leading social video service and community for gamers


SAN FRANCISCO – February 21, 2019 – Twitch, the leading service and community for multiplayer entertainment, today announced a multi-year partnership with leading esports franchise Team Liquid to become the exclusive sponsorship sales representative of the organization. This partnership will give Twitch the exclusive rights to manage sales and to broaden Team Liquid’s connections with brands seeking to design disruptive and thoughtful partnerships with one of the world’s most accomplished esports teams. It also provides one-stop access to Team Liquid and the 360-degree promotional opportunities found on Twitch, streamlining the hurdles brands frequently encounter when trying to enter the space.

Comments from Kristen Salvatore, VP/Commercial Director of Sponsorships at Twitch

“Team Liquid is a giant in esports, with one of the most winning records in history,” said Kristen Salvatore, VP/Commercial Director of Sponsorships at Twitch. “As Twitch strives to connect our trusted sponsorship partners with the esports community in more meaningful ways, working with a seasoned brand like Team Liquid offers commercial brands keen to enter the esports space the perfect opportunity to reach a savvy audience with relevant, high-quality content.”


Twitch and Team Liquid have maintained an exclusive broadcast partnership over the past eight years, with today’s announcement taking the relationship to an unprecedented scale. The exclusivity of the partnership marks a significant milestone by further illustrating the trust that leading esports teams have in Twitch’s expertise, connections, longevity, and understanding of their audience. With many brands unsure how to understand and enter esports in an authentic way, informed and wide-reaching access to the endemic community is critical.  


Comments fromSteve Arhancet, Co-CEO of Team Liquid

“Since Team Liquid’s earliest days, we’ve been focused on building strong and rich communities, in addition to creating great content with winning teams across multiple sports,” said Steve Arhancet, Co-CEO of Team Liquid, “We believe in strong and long-term brand partnerships that support these goals, and Twitch’s unrivaled network and expertise makes them the perfect partner to help us reach even more brands that share our vision.”  

As one of the most successful teams in esports, Team Liquid focuses on building global fan communities and on reaching them through creative digital experiences. This partnership takes the team a step further, sharing popular team and athlete brands more widely with the largest gaming community in the world, while partnering with brands from different sectors aiming to reach esport fans, such as airlines, financial services, and insurance companies.   

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