RESPAWN, a gaming chair and desk brand backed by the second-largest commercial furniture company (HNI Corporation, $HNI) in North America, is further expanding into the esports market by becoming the official gaming furniture partner for all of Misfits Gaming Group teams and influencers.
MGG is RESPAWN’s latest partner, who recently provided their industry-leading gaming furniture to some of the biggest events in the world including the Fortnite World Cup, World Series of Poker and many more. Since launching three years ago, RESPAWN has established relationships with some of the leaders within the gaming and esports industry including Streamlabs, NACE, Playfull and more.
Each team member and influencer will receive a RESPAWN chair of their choice across all three franchised esports leagues: Riot Games’ League of Legends European Championship (Misfits Gaming), Activision-Blizzard’s Overwatch League (Florida Mayhem), Activision-Blizzard’s Call of Duty League (Florida Mutineers), as well as all Misfits Influencers.
While the partnership does technically extend to Misfits' team in the League of Legends European Championship, there is an ocean between Europe and Misfits HQ in Boca Raton, FL. The global COVID-19 pandemic has complicated international shipping, and MGG is represented on multiple continents.
RESPAWN Marketing Manager Alex Gonzalez provided Inven Global with the following statement regarding how the execution of the partnership with Misfits around the globe would be affected, if at all, by the COVID-19 pandemic:
“With the lack of events we are focused on substituting the content and activations that would normally happen at LAN events and doing them digitally such as raffles, giveaways, video interviews, etc. North America is currently our priority focus as a business but we’re hopeful to support the entire Misfits organization and their players regardless of where they are located.”