Hypemaker partners with Cyberpunk 2077 and fragment design to launch a collection

 

Cyberpunk 2077 teamed up with the Godfather of Streetwear, Hiroshi Fujiwara, to develop a line of clothing and accessories that merges the stylish aesthetic of the game with the streetwear sensibilities of fragment design, marrying their singular influences into one hegemony.

 

The range of all-black pieces comprises T-shirts, long sleeve shirts, hoodies, frames, a tote bag and more, all graced with the slick signature blurred graphics of fragment blended with Cyberpunk 2077‘s own eclectic branding design. More than just a series of clothing, this cultural mashup is an indication of Cyberpunk‘s infiltration into the culture at large. The collection was made available via HBX on Tuesday, December 15, 2020. 

 

It has been less than two weeks since the release of Cyberpunk 2077 and there are already a plethora of collaborations and drops based on or inspired by the game. Hip hop duo Run The Jewels released a collaboration with Cyberpunk 2077 creators CD Projekt Red that included a new music video, a merch capsule, and a dozen beers. 

 

Several companies endemic to esports like Razer and Secret Lab have released Cyberpunk 2077 gear, and clothing brands like Black Milk have dropped Cyberpunk 2077 inspired wear, all from full outfits to small accessories. 

 

The photoshoot for the collection features a moody aesthetic complete with contrasted lighting and fog against a deep, dark blue backdrop. The various looks that make up the collection are predominantly black, which stands out in stark contrast from the soft, almost ocean-like blue background. Like many a collection released during the global COVID-19 pandemic, masks/face coverings are a part of the set of apparel within the collaboration.

 

Photos can be seen below: 

 


 

All images by: Hypebeast


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