The League of Legends European Championship welcomes a new team, the MAD Lions. The Canadian ownership group OverActive Media, who is behind the Toronto Defiant (Overwatch), has revealed a new logo today for the Spanish brand that once was known as Splyce.
In the 2020 LEC Spring Split, Splyce will be competing under the name of MAD Lions. The rebranding was announced at NiceOne Barcelona’s Gaming and Digital Experiences Conference. As announced, one of the brand's main focus will be to promote Hispanic culture to the main stage of LEC, through content and social interactions done in their native language, Spanish. Co-Founder/President of MAD Lions and Vice President of Strategy at OAM Jorge Schnura talked about the importance of their new branding:
"There is so much that Hispanic culture offers the world and we are ready to bring that unique flavour to League of Legends fans throughout Europe and globally.”
Beginning next February, the team roster and coaching staff will be maintained, with James "Mac" MacCormack, former Assistant Coach of Splyce becoming the Head Coach. The player roster, which is still pending League approval, is comprised of:
Chris Overholt, President and CEO of OverActive Media said “This is an exciting day for our organization, as we take another substantial step forward in growing OverActive Media globally,” “We want to thank our Splyce fans and invite them to join all of us as we head into an exciting new era in the LEC.”
At the beginning of the week, fans noticed that Splyce's branding was gone from twitter. As previously rumored, they would be rebranding to the MAD Lions, but until this week, little was known about the new branding.