G2 Esports kicks off global Red Bull partnership

The following is a press release provided to InvenGlobal and has been published verbatim.

▲ Image Source: G2 Esports

G2 Esports' global partnership with Red Bull kicks off this weekend with on-stage launches across five esports tournaments around the world. Five teams under the G2 brand will don special G2-Red Bull crossover jerseys in celebration of the partnership. 

From 9/6-8/8, five of G2’s competitive teams will wear Red Bull branded jerseys and publically debut the partnership throughout the weekend in both tournaments and event activations across the League of Legends, CS:GO, Rainbow Six Siege, Rocket League, and PUBG teams. Red Bull and G2 will collaborate across all teams, players, and content creators to enhance individual player and team performance, produce high-end entertainment formats and create dynamic event activations.

The announcement was first teased through G2’s #TheBigStep social campaign where the steps to the Pantheon featured a bull on the stairs. Momentum online will continue to build through legendary G2 memes showcasing Red Bull themes and the public unveiling of the partnership across multiple tournaments and events.

“Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious and important move for us,” said G2 Esports CEO Carlos "ocelote" Rodriguez. “This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”

On-site activations will occur at the 2019 LEC Summer Finals in Athens, Greece and the CS:GO StarLadder Berlin Major to showcase the new G2 and Red Bull jersey. Fan 1v1s and meet&greets will also be hosted as part of the activations. 

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