Esports and fashion come together in a unique way. The evolution of gamer streetwear serves the cross over of two niche audiences and many companies have found success in this arena.
At the 2019 Inven Global Esports Conference [IGEC 2019], a panel of experts will break down the specific intersection of these two industries, how this area differs from traditional fashion, and what these companies see in the near future.
Traditionally, fashion and video gaming go together like lamb and tuna fish or peanut butter and gumballs. As gaming is, for the most part, an activity one does in the comfort of one's own home, very little attention is paid to what you're wearing. As long as you're comfortable while sitting at your PC or lounging on your couch with an Xbox controller in hand, you're good. Toss on a t-shirt, some sweatpants, cozy socks and you're all set, right? Easy, simple and no thought is involved.
Well, this panel aims to change that stigma around gaming with some of the most well-known individuals in the scene who are out to prove that you can look good and game at the same time.
Rachel Feinberg is no stranger to the world of fashion. After earning a Bachelor of Fine Arts in Fashion/Apparel Design in college, she founded Ateyo, one of the most prolific companies attempting to merge the two industries. Since it's inception in 2017, Ateyo has worked to intersect fashion and gaming with their "Look Good. Game better." motto. Feinberg will provide inside knowledge that few in the world possess.
Alongside her is Trenton Pierson, the Senior Vice President of Strategy at We Are Nations, an apparel company that is the official merchandise and retail partner of the League of Legends Championship Series (LCS). With major organizations around the world under We Are Nations' portfolio, Pierson's insight into the global interest in fashion and gaming makes for an insightful discussion.
Steve Nabi is no stranger to the world of fashion as the CEO of Meta Threads, a street style meets gaming culture apparel company based out of Los Angeles. With collections featuring electronic music producer, Deadmau5, and Twitch streamer, Pokimane, Nabi knows the industry like the back of his hand and is willing to share what he has learned.
Rounding out the panel is Mandie Roman, a consumer product consultant, on-camera talent and host. Roman knows what works when it comes to both looking and feeling good as a long-time gamer herself.
Moderating the panel will be Trisha Hershberger, a gaming/tech host featured on Geek & Sundry and Newegg.
This panel will take place at 3:00pm in the Emerald Bay of University of California Irvine's Conference Center and should not be missed by anyone who wants to see how these two worlds are merging. Feel free to check out more of the IGEC panels here: https://www.invenglobal.com/igec/panels.
Tim Rizzo is the editor and a reporter for Inven Global. He joined the company back in 2017.