League of Legends

Esports Pioneer Fnatic Teams with Sportswear Giant Champion to Commemorate League of Legends Worlds Success

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LONDON, UK. 14th January 2019
- European esports giant and League of Legends World Championship 2018 finalists Fnatic today revealed that its exclusive limited edition collectors pack in collaboration with sportswear brand Champion sold out completely within fifteen minutes.

 

The two giants joined forces to create a specially designed commemorative hoodie as a part of a collectors pack for fans that celebrates Fnatic’s historic run to last year’s League of Legends Worlds final in Korea.

 

The exclusive limited edition collector pack was officially announced during the Fnatic ‘Legends in Action Live’ live stream event yesterday which had an average of 10k viewers at any one time.  The exclusive collectors pack sold out so quickly that fans are demanding more!

 

Designed with the fans in mind, the new collector's pack offered:

  • The exclusive Fnatic x Champion hoodie, with a premium Sunset Neon Gradient design.

  • A Fnatic’s Story - a must-have collectors edition premium Worlds magazine that contains exclusive photos, fan art and artist commissions pieces

  • Limited edition Holo Sticker and with its unique digital virtual sticker counterpart to collect in your virtual vault.

  • A packet of Fnatic C’s tissues - Fnatic brands tissues to wipe away those tears of disappointment

 

“We wanted to make something really special for our fans and to kick off 2019 and the start of the new LEC season with something they’ll never forget. Our run at Worlds last year ended in a sad way, but we're proud of the incredible journey we had and wanted to say goodbye to it in a cool way - not just for the fans but for us too!” said Benoit Pagotto, Brand Director, Fnatic.

 

“This pack also represented the perfect moment to start a collaboration with Champion, an iconic sportswear brand that is committed to the world of esports and its growing fanbase. The fact we sold out so quickly goes to show that joining forces with Champion is something our fans love - this is just the beginning, so our fans can look forward to more to come during 2019.”

“Outfitting gamers and fans at every level, and immersing ourselves in the esports culture has been an extraordinary experience for Champion. To team up with such an iconic esports and lifestyle brand is something we’re incredibly excited about,” added Tyler Lewison, General Manager of Champion Teamwear. “FNATIC’s achievements across all of their teams was remarkable last year, and 2019 looks set to be even bigger for them. We’re proud to help fans celebrate this success and head into the new season with renewed hope that Fnatic can make history again.”

 

Due to its instant and immense success, Fnatic may consider a limited run of additional packs for those that missed out this time.  

 

For more information about Fnatic, visit www.fnatic.com. For more information about Champion, visit www.champion.com.

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