Play ON & Pop Up will take place for four days from the 19th to the 22nd at the B2 Plaza of Lotte Department Store Centum City in Busan. Game and content IPs, including Nimble Neuron's Eternal Return and Ultraman, as well as PC hardware brands, will participate.
According to materials released by the Korea Artificial Intelligence Game Association, this offline pop-up event returns following last year's edition. It is designed for game fans and general visitors to experience content in a physical space under the slogan "Game fun becomes reality." Lotte Department Store Centum City is partnering to provide the venue.
Eternal Return will offer interactive programs for visitors, including a special event for exam-takers and a roulette event. In the hardware sector, ASRock, Micronics, and MSI are joining the event.
Brand-specific on-site programs are also prepared. ASRock will hold a prize draw using QR codes, while Micronics will host an event giving away prizes to visitors who add its KakaoTalk channel. MSI will operate a souvenir giveaway event for visitors who participate in social media verification.
The event aims to serve as a space where gaming IPs collaborate with brands from various industries to connect with visitors. Intended to bring in-game experiences offline, detailed operating schedules and participation programs will be announced at a later date.
