The Club Chaos Collection, a new line of Sonic the Hedgehog merchandise starring Shadow the Hedgehog, has launched on the Official SEGA Shop. The collection is part of SEGA’s ongoing celebrations for the 35th anniversary of the Sonic series.
According to a release, the range is sold online exclusively through the Official SEGA Shop, which is powered by DPI Merch. Shadow, a long-running character in the Sonic games, appears on every item, and three products are on sale at launch:
- Shadow Club Chaos Hoodie: a hoodie with a 100% cotton face, a three-panel hood with matching flat drawstrings and a front pouch pocket. Its design features Shadow, who the release refers to by his in-game title, the ‘Ultimate Lifeform’.
- Shadow Club Chaos Tee: a unisex 100% cotton T-shirt with the Shadow Club Chaos design. The release says the material is both breathable and heavyweight.
- Club Chaos Mug: an 11oz ceramic mug with the Shadow Club Chaos design on a white exterior, plus a black handle and interior.
Club Chaos event and livestream
The launch lines up with Club Chaos, a Sonic event in New York City on October 9th. According to the release, the evening will include sneak peeks, special announcements and conversations with Sonic talent and creators. Tee Lopes, whose credits include Sonic Mania and Sonic Superstars, and Austin Millz will both play DJ sets, while Grammy-winning musician Thundercat is also scheduled to perform.
The event has sold out, but fans can watch it on Twitch and YouTube from 7:30 PM EDT / 4:30 PM PDT / 12:30 AM BST (October 10th). Attendees in New York will also be able to buy items from the collection onsite.
DPI Merch and the Official SEGA Shop
DPI Merchandising LLC, which trades as DPI Merch, is a company that makes merchandise for video game fans. As well as SEGA, it has worked with publishers and developers including Bethesda, BioWare and CD Projekt Red.
The release did not list prices for the hoodie, T-shirt or mug. Updates on the collection will be shared through the Official SEGA Shop’s accounts on X (formerly Twitter) and Instagram.
