Inven Global

Genshin Impact is participating in this HoYoLand under the subtitle 'Serenade to the Moonlight.' Travelers who reserved tickets for Genshin Impact and entered are provided with a Genshin Impact-packed welcome kit. The Genshin Impact booth is located indoors at KINTEX and is divided into free booths, paid booths, and a photo zone.

Visitors can capture memories in the photo zone, complete various commissions at the free booths to collect stamps, and earn gifts such as photo cards. While the paid experience zone requires an extra fee, the photo card purchase zone drew so many people that it boasted the longest line.

Honkai: Star Rail delivers elation beyond imagination to visitors at HoYoLand. Trailblazers who selected Star Rail upon entry receive a welcome kit made up of Star Rail items.

The indoor Star Rail event booths are also divided into free and paid booths. At the booth themed after Ideal Paradise and Astropolis, visitors can become a Furbobo reporter and experience a variety of events—evading cameras and taking on challenges. The Star Rail paid zone also saw huge crowds queuing up for special merch.

An invitation from Roscaelifer arrived for the Proxies. At HoYoLand, you can become a transfer student to Roscaelifer for a day. Visitors who booked Zenless Zone Zero tickets receive a special Zenless Zone Zero welcome kit, including an Eous block.

The Zenless Zone Zero booth consists of 3 free events and 2 paid events. Through the free events, players can obtain an Aurelia Academy student ID, a Bellina civil servant ID, and a Remiel wanted poster. The most eye-catching part of the Zenless Zone Zero booth was the event where visitors could dance a waltz with Remiel. Gently holding Remiel's hand and taking each step brought bright smiles to the faces of Proxies.

Honkai Impact 3rd and Tears of Themis were located in the outdoor area of KINTEX. Both games also required tickets for entry. Honkai Impact 3rd featured 1 paid event and 3 free events, while Tears of Themis prepared 1 paid event and 2 free events. Special gifts were provided upon entry for each game, and visitors could participate in events and purchase merchandise at each booth. Additionally, food trucks serving a variety of foods were set up outdoors.

Since HoYoLand featured various HoYoverse games, there were plenty of sights and activities beyond individual game booths. First, there was a merch shop packed with numerous limited-edition items, as well as a large main stage to enjoy while walking around. On stage, events such as cosplay showcases, Genshin Impact, Zenless Zone Zero, Honkai: Star Rail programs, and lucky draws took place every time slot daily. Since each game offered different stage events, checking the schedule beforehand is essential.

Additionally, at the DIY zone, which could be experienced by purchasing an extra ticket, visitors could craft their own keyrings and tote bags. The long queues formed in the morning shortened slightly by the afternoon. In addition, event booths from partners such as Samsung and Google Play were also set up.

Cosplay is another unmissable element when it comes to HoYoLand. Cosplayers transformed into characters from HoYoverse games filled the venue, and official cosplayers were also stationed at each game's booth to showcase stunning looks. In particular, photo events with cosplayers took place at scheduled times at each booth, so make sure not to pass them by and capture those memories.