Nexon announced on September 7 that "MAPLE ATTACK! with LOTTE," an online and offline campaign for the online game MapleStory, won the Campaign category at the 2026 Brand of the Year Awards, organized by the Korea Consumer Forum.
The Brand of the Year Awards is an event that selects the year's representative brands by combining consumer trend research, consumer voting, and expert evaluation. In 2026, the Campaign category was newly established to evaluate campaigns by corporations and local governments. According to Nexon, "MAPLE ATTACK! with LOTTE" ranked in the top 1% of consumer votes and was chosen as a Campaign of the Year.
"MAPLE ATTACK! with LOTTE" was an event held from March to June in collaboration with Lotte Group to commemorate the 23rd anniversary of MapleStory. In addition to in-game events, it featured a variety of content across the Jamsil area in Seoul, including Lotte World Adventure, Lotte World Tower, Lotte World Mall, and Seokchon Lake.
In March, Nexon held the season festival "MAPLESTORY in LOTTEWORLD" across Lotte World Adventure, operating character-linked interactive zones, media mapping, and parades. On April 3, it opened "Maple Island," a permanent themed space covering approximately 600 pyeong inside Magic Island, and on April 29, hosted "Happy Maple Day in LotteWorld," a full-day private rental event at Lotte World Adventure. Nexon explained that approximately 10,000 players attended the event.
In May and June, Nexon ran the "Maple Attack Special Exhibition," centered on "Henesys Mushroom Park" on Lotte World Tower's lawn plaza and the "Orange Mushroom Art Balloon" at Seokchon Lake. Alongside AR missions and stamp rallies, it hosted pop-up stores, apparel customization events, food and beverage collaborations, and an animated theatrical release. In-game, Nexon introduced event maps recreating the event spaces alongside 23rd-anniversary commemorative content.
Nexon is running its autumn season collaboration, "MAPLESTORY in LOTTEWORLD BUSAN," at Lotte World Adventure Busan through November 22.
